Hello World its Maxwell
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My TED favorites- Come see TED's two panels at SXSW
- Ozomatli: Hear the new single and see our exclusive photos
- How I fell in love with a fish: Dan Barber on TED.com
- The year open data went worldwide: Tim Berners-Lee on TED.com
- New Best of the Web talks: Richard Feynman, Srikumar Rao
- Exclusive photos: The LXD in rehearsal
- In the Internet age, dance evolves: The LXD on TED.com
- Help the Abreu Fellows win a grant
- Before Avatar ... a curious boy: James Cameron on TED.com
- The riddle of experience vs. memory: Daniel Kahneman on TED.com
- My Diggs
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My latest read – Microtrends
A pollster meets The Tipping Point.
That is how I would describe Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes. I believe his 75 microtrend stories are interesting enough, but could not help but think back to Gladwell’s book when reading each microtrend that lasts only two or three pages.
I do believe he is accurate in identifying societal atoms, small trends that are reflecting the changing habit and choices in our consumer marketplace and access to the internet. This work also reminds me of Freakonomics. This book will make you think about the microtrends but you may feel overwhelmed by the number and come up short on analysis.
Book Website: with downloadable chapter
Tags: microtrends, Mark Penn, change, trends, reading
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by donkasprzak
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