Hello World its Maxwell
-
My TED favorites- The world’s oldest living things: Rachel Sussman on TED.com
- Fellows Friday with Bristol Baughan
- Keep your goals to yourself: Derek Sivers on TED.com
- The technology of the heart: His Holiness the Karmapa on TED.com
- Let the environment guide our development: Johan Rockstrom on TED.com
- Super foods superheroes
- The Happy Planet Index: Nic Marks on TED.com
- New Best of the Web talk: Jeremy Rifkin
- Animal instincts: Saturday TEDTalks playlist
- What physics taught me about marketing: Dan Cobley on TED.com
My latest read – Microtrends
A pollster meets The Tipping Point.
That is how I would describe Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes. I believe his 75 microtrend stories are interesting enough, but could not help but think back to Gladwell’s book when reading each microtrend that lasts only two or three pages.
I do believe he is accurate in identifying societal atoms, small trends that are reflecting the changing habit and choices in our consumer marketplace and access to the internet. This work also reminds me of Freakonomics. This book will make you think about the microtrends but you may feel overwhelmed by the number and come up short on analysis.
Book Website: with downloadable chapter
Tags: microtrends, Mark Penn, change, trends, reading
Related Blog Posts:
by donkasprzak
Bookmark the permalink.
Post a comment or leave a trackback: Trackback URL.