BMW‘s upcoming 5 Series GT photographed against Santiago Calatrava‘s work in Milwaukee….but you have to look very close to figure it out.

Calatrava designed the Milwaukee Art Museum expansion.  This interactive movie will generate the same wings span.  After loading: Click and drag you mouse left and right to “open and close” the wings.  Have fun!

Tags: BMW, Milwaukee, marketing, product launch, gran turismo, innovation, ideas, business, trends