Genius Everywhere

BMW will launch a new Genius Everywhere program, an Apple-like Genius Bar in time for the launch of their i3 electric vehicle which is expected in 2014.  Clearly BMW sees Apple’s massive success in retail as a proven solution to support the launch of a new series of electric cars in North America.  BMW will also rely upon Apple mobile technologies to arm their sales staff.
BMW_i3The Genius BMW Genius Everywhere program announced in AdvertisingAge will have pre-sale employees armed with iPads helping educate potential customs about this new electric line.  The major difference as this point is Apple’s Genius Bar is for post sales while BMW will focus on education and pre sales.  This is not the first time BMW has adopted Apple products, design and user experiences.  BMW and Apple collaborated to bring iPod support to BMWs early in the car controls your digital device world and today they are also working to integrating Siri technology into more BMW models.
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