Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! falls into the must read category for leaders of any organization. Actionable Intelligence is in the Lean model well beyond the vanity metrics that so many leaders have embraced. Lessons on implementing a secure framework comes from lessons including Estee Lauder, Procter & Gamble, Lifetime Brands and the CIA. Yes the CIA.
Reading this book I have found tested lessons by Keith B. Carter regarding the lack of Actionable Intelligence in many organizations. The start always seems to be the lack of organized data and determining which is the most pressing to actually use in order to be successful in a fast changing world.
Maybe his most powerful work revolves around how executives at any company (or university) even question the value of actionable intelligence regardless of the tools already in place. Too many silo examples reinventing the wheel while overlooking the need to understand their own data reporting methods.
Sustaining delivery of actionable intelligence by the evolution from Dashboards to Cockpits. IMHO to many university leaders are just beginning to understand the Dashboard and their tools miss the Cockpit opportunities.
Business lessons alone describe how to mine actionable intelligence prove the validity of this book. Lessons from Estee Lauder include how the company was able to leverage secure data reporting in order to adjust following the powerful Japanese earthquake and tsunami that triggered the Fukushima Daiichi nuclear disaster. And in some ways Carter points to a crisis in order for executives to embrace actionable intelligence:
People do not trust data, they trust other people and their opinion of the data. So when the data owners, the people who input the data and/or use it, raise their hands and say, “This data is good; I trust it,” that will make it more likely for other people in the organization to believe it. It also means that it’s clear. It’s not just that they trust it from the point that 1 + 1 = 2. It is also clear how the data has to be used, and the definition of the data is clear.
Carter helps breakdown the old data principle “People don’t trust data – they trust other people.” Its true. Estee Lauder’s use of actionable intelligence is such that every organization should be striving towards in order to stay competitive.
Dogfight: How Apple and Google Went to War and Started a Revolution is a remarkable book about the explosive relationship between Apple and Google as smartphones and tablets came to dominate the PC marketplace. This is a historical view of the final battle of Steve Job’s life and the work by Google to win over the digital battlefield from both Apple and Microsoft.
Dogfight is a smashing success in revealing how human technology companies really are today and the enormous demands they place upon their employees. They create the tools for our digital lifestyles and the means in which it drives new business models (and society) on a global scale. Its truly magnificent.
Since Dogfight is centered around the last days of Steve Jobs many readers may be intrigued to learn how he was personally making Apple vulnerable to Google’s Android by placing so much trust in Sergey Brin, Larry Page and Schmidt. Interesting lessons for us all.
The most interesting aspect for me was understanding the complex relationship between Google and Apple when Microsoft was in charge of the PC market. Clearly Microsoft missed the smartphone and tablet market and now may be forever a forgone player in that space. Even industry leaders are acknowledging that in the mobile space there are only two OS platforms to consider: iOS and Android. Amazing how Microsoft lost its way.
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There is nothing boring in the established insights and support for Big Data Using smart big data analytics and metrics to make better decisions and improve performance.
Read one big data book you’ve read them all right? Not so fast. This book reveals how a well planned understanding of your business can better embrace select data sets for your company, organization or school to not only remain competitive but thrive in the new global economy.
For all of the Big Data blogs, books and white papers that I have read Big Data by Bernard Marr is one of the better written books. Many will benefit from this knowledge.
Bernard Marr’s challenge continues to be what most senior managers do not understand about Big Data. And he does an admirable job in chapter six: Transforming Business. There are so many examples of how Big Data can actually re-define your objectives, but many are surrounded by a sales approach I recall from work Apple’s Michael Mace.
Michael was Director of Competitive Analysis at Apple and eloquently addressed FUD at a sales conference in the 90s. The same lessons apply today regarding Big Data. FUD is Fear, Uncertainty & Doubt.
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Every company and school needs to add Need, Speed, and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems to their mandatory reading list.
Vajay Vaitheeswaran really understands the need for innovation, change and embracing new ideas in order for America to survive and thrive into the future.
This is especially true for those in aging markets like the auto industry and higher education.
Need, Speed, and Greed is divided into three sections: Why Innovation Matters, Where Innovation is Going, and How to win in the Age of Disruptive Innovation.
This is cover-to-cover reading for everyone. I really looked deeper at the closing chapter Can Dinosaurs Dance. While applied to the American auto industry, think about the strides made by Elon Musk and Google, the application of dramatic change fits quite nicely into many universities around the country.
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Could not think of a more focused book title: When to Rob a Bank from the Freakonomics dynamic duo of Steven Levitt and Stephen Dubner. Looking forward to reading this book. I have never been disappointed in the research and economics of their stories. When to Rob a Bank marks the 10 year anniversary of their original bestseller Freakonomics.
From their legendary initial release Freakonomics and their follow-up bestseller Superfreakonomics to their book Think Like a Freak and even to their highly anticipated movie. When to Rob a Bank should be a very enjoyable read and an opportunity to review some of their most striking stories.
And I must admit after living in Chicago the segment of the Chicago mother looking to inspire her son was a story I felt many around Chicagoland could understand to some degree.
Their approach to telling stories on their blog over the last ten years led them to some amazing stories …. and some that totally missed the mark.
A collection of their best blog posts has been compiled into When to Rob a Bank.