Want to confuse customers? How about taking the “if ya can’t beat`em, join`em” approach….
I wonder what Bezos thinks about when you pull this type of capitulation. I cannot help but wonder about Amazon’s own statement: NO KINDLE REQUIRED. If anyone sees this add and is deciding which to choose, this move by Amazon cements the iPad as the choice.
BTW: Did you catch the color image in the book?
Tags: iPad, Kindle, ebook, price war, ebook sales, reading, trends