Change will not happen. Is it hard to believe six years ago I posted a note on this blog about receiving yet another worthless phonebook. I asked not to receive a phonebook yet the 2015 tree killing arrived this week. Yet again I just tossed it into a recycling bin…unwrapped.
Dan Waisberg has written an excellent book Google Analytics Integrations that is well tested for Google’s Analytics Platform. He has been a long time respected contributor to the Analytics marketplace. In this book he adds an expert voice one of the strongest today about all things analytics. Google Analytics Integrations reveals code, methods and best practices to streamline any existing metrics reporting to bringing together multiple enterprise services into a single data reporting and visualization engine running Google Analytics.
For users and teams seeking to gain executive support for their GA service Google Analytics Integrations will help build your needed message to unite metrics reporting across your organization to ensure accurate end-to-end reporting. By also including the ability to pull metrics from email a la DirectTarget and the much needed understanding of how to understand web metrics for social media, the overviews here will help solidify a solid measurement campaign moving forward.
Dogfight: How Apple and Google Went to War and Started a Revolution is a remarkable book about the explosive relationship between Apple and Google as smartphones and tablets came to dominate the PC marketplace. This is a historical view of the final battle of Steve Job’s life and the work by Google to win over the digital battlefield from both Apple and Microsoft.
Dogfight is a smashing success in revealing how human technology companies really are today and the enormous demands they place upon their employees. They create the tools for our digital lifestyles and the means in which it drives new business models (and society) on a global scale. Its truly magnificent.
Since Dogfight is centered around the last days of Steve Jobs many readers may be intrigued to learn how he was personally making Apple vulnerable to Google’s Android by placing so much trust in Sergey Brin, Larry Page and Schmidt. Interesting lessons for us all.
The most interesting aspect for me was understanding the complex relationship between Google and Apple when Microsoft was in charge of the PC market. Clearly Microsoft missed the smartphone and tablet market and now may be forever a forgone player in that space. Even industry leaders are acknowledging that in the mobile space there are only two OS platforms to consider: iOS and Android. Amazing how Microsoft lost its way. Continue reading “Latest Read: Dogfight: How Apple and Google Went to War and Started a Revolution”
Koss today has introduced new wifi headphones. The announcement is just 5 hours old but looks pretty interesting. In addition to plugging (sorry) into a Koss streaming service users can attach an small adapter to any iOS device. Set your iPhone down and walk around listening to music wireless!
Kinda thinking this would be nice while mowing the lawn or even better…working out. Cannot tell you how many times my iPod headphones have been caught up on a treadmill arm. Arg! Time for my gym to install some wireless APs around their facilities.
BMW has an app for the iPhone that was demo’d at the Paris auto show. Currently available in Europe, it will make its way across the pond in the near future. Labeled “My BMW Remote” the new iPhone, iPod Touch and iPad app includes the same remote functions of BMW Assist.
The app features: Remote Door Lock & Unlock, Remote Climate Control, Remote Light Flash (remote control of configurable exterior light functions to locate the vehicle), Google Local Search (address destination search on the iPhone and transfer to the vehicle navigation system) and Vehicle Finder display of current vehicle position on a map (google perhaps) in the iPhone – for locating your parked Bimmer.
Yesterday BMW announced it will support Apple’s iOS 4 in their BMW and Mini product lines. By integrating iPod Out in iOS4 users of iPhones 3G/3GS/4 & iPod Touch 2nd/3rd generations to output and display Apple’s iPod interface on the vehicle’s dashboard display and controlled by the vehicle’s controls.
To no surprise BMW’s controller is called the iDrive….a perfect fit for Apple’s iProducts. Drivers will be able to control music playback and browse playlists, podcasts, and Genius mixes.
I have been very fortunate to have worked at Apple as a System Engineer during the introduction of some of the products in this visualization. Apple has really moved into the arena of design + technology as their recent products have proved…since so many companies both in and out of the computer business have stolen copied Apple’s lead in design, computing and communcation. Many Apple fanboy videos are just terrible. This one is short and smooth.
Act Now – Deploy later. Google’s offer ends July 2010
Google has been helping K12 Schools and Colleges save money by giving free access to their powerful tools in an enterprise setting. Google began offering Gmail and have continued to add more tools to their suite specifically tuned for schools. Known as Google Apps for Education (GAE) this collection provides an excellent solution for schools just as most technology budgets are shrinking…or should I say…being slashed to the bone.
For Students, Faculty and Administrative staff, GAE has grown to include 7GB of individual email storage, integration with GoogleCalendar, GoogleDocs (word processing, spreadsheets and presentations) and GoogleSites (websites and wikis) for web publishing. Google has even added 10GB of storage to their Google Video offering. These tools provide a tremendous savings for schools who can retire in-house or expensive outsourced systems.
From Good To Great:
A necessary email-related tool schools need is anti-spam and anti-virus protection. And Google has recently responded with an AWESOME offer for K12 Schools that’s too good to pass up:
The Groundswell is the powerful movement of our networked society. Basically the book breaks the “groundswell” into gaining insights from what social networks say about your company, your products and the people representing your company.
We have reached a point on the modern internet that personal voices will grow via social media tools never before available. This will help to drive new marketing plans, business reach to both existing and new customers. This can drive new media to tell stories about products and community movements.
Blogs help talk to your communities, and buzz helps energize the groundswell and the new ability to utilize “customers” as collaborative team members. In the end its Groundswell is about person to person relationships.
To no surprise globalization is bringing the world closer together and thereby making commerce “smaller” and faster as global financial markets increase the efficiency of established information systems. Recent growth of internet penetration has changed dramatically. Today China has more internet users than America has citizens.
Consider this form IF you can image everyone you know connected, literally everyone in the USA — then you would see China has surpassed our population. With almost 75% of Americans connected implications are huge since China has only 20% of its population connected. I blogged about this impact with YouTube in March.
Like me, if you have not been paying close attention to the Free Economy, there is much to learn from this book.
Anderson traces the history of “free” products (Gillette razor blades in 1895 and even Jello) and services and intelligently outlines how “free” is driving sales in our culture today. Even in our current economic recession.
He introduces the idea by recalling a famous announcement from Monty Python, who’s pirated movies were already on YouTube. They decided to establish their own YouTube channel, place higher quality clips online with links to their DVD products….and placed a hilarious insult letter to all their fans.
Even though they were placing movies online for free, fans purchased their DVDs at Amazon, driving them to the #2 sales rank with an increased sales volume of 23,000%. That’s no typo: a 23,000% sales jump! Clearly Free can work.
Anderson has done great research to help explain (he calls them “sidebars” in the book) to help you see where you have already run across “free” in your daily life including radical ideas including air travel, cars, silverware, textbooks and even a university education.