Dan Waisberg has written an excellent book Google Analytics Integrations that is well tested for Google’s Analytics Platform. He has been a long time respected contributor to the Analytics marketplace. In this book he adds an expert voice one of the strongest today about all things analytics. Google Analytics Integrations reveals code, methods and best practices to streamline any existing metrics reporting to bringing together multiple enterprise services into a single data reporting and visualization engine running Google Analytics.
For users and teams seeking to gain executive support for their GA service Google Analytics Integrations will help build your needed message to unite metrics reporting across your organization to ensure accurate end-to-end reporting. By also including the ability to pull metrics from email a la DirectTarget and the much needed understanding of how to understand web metrics for social media, the overviews here will help solidify a solid measurement campaign moving forward.
Dogfight: How Apple and Google Went to War and Started a Revolution is a remarkable book about the explosive relationship between Apple and Google as smartphones and tablets came to dominate the PC marketplace. This is a historical view of the final battle of Steve Job’s life and the work by Google to win over the digital battlefield from both Apple and Microsoft.
Dogfight is a smashing success in revealing how human technology companies really are today and the enormous demands they place upon their employees. They create the tools for our digital lifestyles and the means in which it drives new business models (and society) on a global scale. Its truly magnificent.
Since Dogfight is centered around the last days of Steve Jobs many readers may be intrigued to learn how he was personally making Apple vulnerable to Google’s Android by placing so much trust in Sergey Brin, Larry Page and Schmidt. Interesting lessons for us all.
The most interesting aspect for me was understanding the complex relationship between Google and Apple when Microsoft was in charge of the PC market. Clearly Microsoft missed the smartphone and tablet market and now may be forever a forgone player in that space. Even industry leaders are acknowledging that in the mobile space there are only two OS platforms to consider: iOS and Android. Amazing how Microsoft lost its way. Continue reading “Latest Read: Dogfight: How Apple and Google Went to War and Started a Revolution”
We live in a world of constant change in IT. O’Reilly’sThe Changing Role of the CIO provides a foundation regarding Big Data for any IT team and every manager, executive or board member. Today if your not embracing change your getting run over by it whether you know it or not.
From the corporate boardroom to the campus research lab we indeed are undergoing a fundamental paradigm shift in our digital lives.
Without a doubt it is also an educational shift. Questions of Excel cubesets in a world of unstructured big data analytics will be a much needed training opportunity not for your IT team but actually or your entire workforce.
The Changing Role of the CIO is about the opportunities to engage your IT team over data. Today data is fueling actionable analytics not just vanity metrics. The IT team needs to embrace the idea that data is the new oil.
After leading your organization to a cloud solution that eliminates in-house, legacy enterprise systems you never can look back. Helping my organization migrate to a CMS public cloud that reduced just one enterprise service $400,000 annually resulted in our senior leadership never looking at me the same way. You gain a seat at the table.
And due to the nature of the mobile beast, The Changing Role of the CIO shows its now easier than ever to measure quality engagements in real time with your customers. The future of data, how it can be measured, immediately reported within your office or from the other side of world is a game changer.
BMW will launch a new Genius Everywhere program, an Apple-like Genius Bar in time for the launch of their i3 electric vehicle which is expected in 2014. Clearly BMW sees Apple’s massive success in retail as a proven solution to support the launch of a new series of electric cars in North America. BMW will also rely upon Apple mobile technologies to arm their sales staff. The Genius BMW Genius Everywhere program announced in AdvertisingAge will have pre-sale employees armed with iPads helping educate potential customs about this new electric line. The major difference as this point is Apple’s Genius Bar is for post sales while BMW will focus on education and pre sales. This is not the first time BMW has adopted Apple products, design and user experiences. BMW and Apple collaborated to bring iPod support to BMWs early in the car controls your digital device world and today they are also working to integrating Siri technology into more BMW models. Continue reading “Genius Everywhere”
Pleased to see BMW has launched a design solution supporting iPads. Its just not the mount (which does rotate by the way) on the back of the driver’s seat.
BMW’s mobile hotspot technology, a branded MiFi solution that allows any devices in the car to connect to the Internet on the road. And with the addition of Apple’s Siri solution being integrated onto the steering wheel …. well I’m interested to see what happens when iOS6 ships with Siri support on iPads.
While the discussion was simple and well targeted to their audience there is certainly more to this story. I understand the limited time allocated to radio segments — its Milwaukee’s WTMJ – not NPR.
My own experience and love of reading drew me to think deeper about the discussion of the publishing industry and their new demand to charge libraries unbeliveable fees.Some believe the publishing industry has been decimated in the internet age like the music industry. Not sure that I completely agree with this statement. A well run publishing business should be able to make significantly more profit from selling ebooks. But in order to be successful the publishing industry must cannibalize itself.
One of the points of discussion is a rather draconian sales policy ebook publishers have demanded. They are changing their Terms by actually charging libraries to repurchase (at full price no less) any ebook checked out more than 25 times. Yes you read that correctly – publishers plan to force every library that checks out an ebook 25 times to re-purchase the ebook at full price.
When exactly did those same publishers force those same libraries to purchase additional hardback copies of their books at full price after they were checked out 25 times? Never, since the idea is just asinine.
Imaging a cable company requiring you to purchase a new cable package after watching 25 TV shows. Yep – now you know how stupid — or simply greed — is driving this decision.
Ever see a stack of 500 books on a shipping pallet? Consider all the costs for print, assembly and shipping. Add costs to distribute those books to bookstores and big box resellers….that is an expensive and time consuming process. Oh yea…want it fast? — then pay extra for overnight shipping. Remember those books are only available during business hours. Continue reading “Will printed books remain relevant in the future?”
Koss today has introduced new wifi headphones. The announcement is just 5 hours old but looks pretty interesting. In addition to plugging (sorry) into a Koss streaming service users can attach an small adapter to any iOS device. Set your iPhone down and walk around listening to music wireless!
Kinda thinking this would be nice while mowing the lawn or even better…working out. Cannot tell you how many times my iPod headphones have been caught up on a treadmill arm. Arg! Time for my gym to install some wireless APs around their facilities.
Few would imagine what creative minds at Apple and Pixar would invent when the iPad was introduced. With compelling content and affordable mobile devices my children are growing up in the Golden Age of Pixar, Apple and Disney. The idea of playing an old school ‘board game’ pales in comparison with the iPad’s interactive, digital game and adventure opportunities. Beyond driving around Radiator Springs, I believe a gold mine awaits with education for all ages. But for now….off to the Apple Store to pickup a Lightning and Mater.
Research and Education network organizations are beginning to successfully integrated new communities into their membership from the beginning, but funding from the National Telecommunications and Information Administration’s BTOP (Broadband Technology Opportunities Program) has created opportunities to build non-traditional communities from public sectors such as public safety, state government and healthcare.
Today’s panel session included representatives from network organizations and their new community partner discussing their experience and providing their perspective on the opportunities, challenges and lessons learned when building new communities.
David Reese CTO from CENIC (Corporation for Education Network Initiatives in California) stated they have provided iPads to everyone with all mapping of fiber routes is now digital (Google Earth) and paper maps are simply being ignored.
BMW has an app for the iPhone that was demo’d at the Paris auto show. Currently available in Europe, it will make its way across the pond in the near future. Labeled “My BMW Remote” the new iPhone, iPod Touch and iPad app includes the same remote functions of BMW Assist.
The app features: Remote Door Lock & Unlock, Remote Climate Control, Remote Light Flash (remote control of configurable exterior light functions to locate the vehicle), Google Local Search (address destination search on the iPhone and transfer to the vehicle navigation system) and Vehicle Finder display of current vehicle position on a map (google perhaps) in the iPhone – for locating your parked Bimmer.
Amazon.com Tuesday released Windowshop for Apple’s iPad, a program that takes advantage of the tablet’s screen and touch capabilities. Tablets like the iPad seem to be a great display to look at merchandise in online store “windows or showcases” without making purchases.
“Amazon Windowshop is a top-to-bottom rewrite of Amazon.com — designed and built without compromise just for iPad,” said Jeff Bezos, founder and CEO of Amazon.com.