Latest read: Google Analytics Integrations

Dan Waisberg has written an excellent book Google Analytics Integrations that is well tested for Google’s Analytics Platform. He has been a long time respected contributor to the Analytics marketplace. In this book he adds an expert voice one of the strongest today about all things analytics.
Google Analytics IntegrationsGoogle Analytics Integrations reveals code, methods and best practices to streamline any existing metrics reporting to bringing together multiple enterprise services into a single data reporting and visualization engine running Google Analytics.

For users and teams seeking to gain executive support for their GA service Google Analytics Integrations will help build your needed message to unite metrics reporting across your organization to ensure accurate end-to-end reporting. By also including the ability to pull metrics from email a la DirectTarget and the much needed understanding of how to understand web metrics for social media, the overviews here will help solidify a solid measurement campaign moving forward.

Continue reading “Latest read: Google Analytics Integrations”

Latest Read: Dogfight: How Apple and Google Went to War and Started a Revolution

Dogfight: How Apple and Google Went to War and Started a Revolution is a remarkable book about the explosive relationship between Apple and Google as smartphones and tablets came to dominate the PC marketplace. This is a historical view of the final battle of Steve Job’s life and the work by Google to win over the digital battlefield from both Apple and Microsoft.

How Apple and Google went to war and started a revolutionDogfight is a smashing success in revealing how human technology companies really are today and the enormous demands they place upon their employees. They create the tools for our digital lifestyles and the means in which it drives new business models (and society) on a global scale. Its truly magnificent.

Since Dogfight is centered around the last days of Steve Jobs many readers may be intrigued to learn how he was personally making Apple vulnerable to Google’s Android by placing so much trust in Sergey Brin, Larry Page and Schmidt. Interesting lessons for us all.

The most interesting aspect for me was understanding the complex relationship between Google and Apple when Microsoft was in charge of the PC market. Clearly Microsoft missed the smartphone and tablet market and now may be forever a forgone player in that space. Even industry leaders are acknowledging that in the mobile space there are only two OS platforms to consider: iOS and Android. Amazing how Microsoft lost its way.
Continue reading “Latest Read: Dogfight: How Apple and Google Went to War and Started a Revolution”

Latest read: The Changing Role of the CIO

We live in a world of constant change in IT. O’Reilly’s The Changing Role of the CIO provides a foundation regarding Big Data for any IT team and every manager, executive or board member. Today if your not embracing change your getting run over by it whether you know it or not.

The Changing Role of the CIO From the corporate boardroom to the campus research lab we indeed are undergoing a fundamental paradigm shift in our digital lives.

Without a doubt it is also an educational shift. Questions of Excel cubesets in a world of unstructured big data analytics will be a much needed training opportunity not for your IT team but actually or your entire workforce.

The Changing Role of the CIO is about the opportunities to engage your IT team over data. Today data is fueling actionable analytics not just vanity metrics. The IT team needs to embrace the idea that data is the new oil.

After leading your organization to a cloud solution that eliminates in-house, legacy enterprise systems you never can look back. Helping my organization migrate to a CMS public cloud that reduced just one enterprise service $400,000 annually resulted in our senior leadership never looking at me the same way. You gain a seat at the table.

And due to the nature of the mobile beast, The Changing Role of the CIO shows its now easier than ever to measure quality engagements in real time with your customers. The future of data, how it can be measured, immediately reported within your office or from the other side of world is a game changer.

Genius Everywhere

BMW will launch a new Genius Everywhere program, an Apple-like Genius Bar in time for the launch of their i3 electric vehicle which is expected in 2014.  Clearly BMW sees Apple’s massive success in retail as a proven solution to support the launch of a new series of electric cars in North America.  BMW will also rely upon Apple mobile technologies to arm their sales staff.
BMW_i3The Genius BMW Genius Everywhere program announced in AdvertisingAge will have pre-sale employees armed with iPads helping educate potential customs about this new electric line.  The major difference as this point is Apple’s Genius Bar is for post sales while BMW will focus on education and pre sales.  This is not the first time BMW has adopted Apple products, design and user experiences.  BMW and Apple collaborated to bring iPod support to BMWs early in the car controls your digital device world and today they are also working to integrating Siri technology into more BMW models.
Continue reading “Genius Everywhere”

BMW, iPad & mobile hotspots

Pleased to see BMW has launched a design solution supporting iPads. Its just not the mount (which does rotate by the way) on the back of the driver’s seat.

BMW’s mobile hotspot technology, a branded MiFi solution that allows any devices in the car to connect to the Internet on the road. And with the addition of Apple’s Siri solution being integrated onto the steering wheel …. well I’m interested to see what happens when iOS6 ships with Siri support on iPads.