I have been looking at The Wealth of Networks: How Social Production Transforms Markets and Freedom as a learning tool for social networks impacting society and found this a very deep read….like a college econ/sociology textbook. Caught myself thinking I was actually back in school. This goes much deeper than Groundswell: Winning in a World Transformed by Social Technologies.
Harvard law professor Yochai Benkler has written a very comprehensive book to describe conflicts between analog and digital data creators in society and how internet based technologies are changing society and commerce.
It’s a good read but hard to grasp due to a focus on economics. Don’t be fooled the by title if your looking at computer networks….he has written it into the binding that ties his arguments together. It is truly worth the read.
Benkler shares how technology has merged the professional and the consumer into a ‘prosumer’ due to low cost and high performing computers and robust networks have made distribution of information cheap enough that community is now empowered to drive change.
Take a look at how the internet has evolved. The Akami to YouTube migration showed how multimedia has found a free, reliable distribution center. When you also migrate 1st generation complex, large scale websites to new blogs and content management systems under the open source business model Benkler states that data is now a “non-rival” product that has democratized the digital workflow of data from brick and mortar to community, peer-developed content solutions.
Benkler suggests modern computing drives new, strong and deep collaboration that can have a large impact on the global economy and society. Benkler also suggests that as more consumers embrace technology collaboration, change to our culture is possible due to engines of free exchange (wikipedia, creative commons, open source and the blogosphere) could be more efficient (when shared) than current models that are restricted by copyright and patents because the ability to duplicate (or reproduce digital content) makes little or no impact on business.
The movie everyone should have been waiting to see….on your computer before at the cinemas.
In an unusual move Freakonomics the Movie is coming to iTunes first on September 3rd and then to a theater on October 1.
Since I read this book (review)
Regrettably the Vancouver Olympics interrupted my reading pattern and its been a slow recovery. I blogged about this book as soon as I learned it was in production back in August. Yikes!
I have been following Larry Lessig‘s work on copyright and our digital culture for some time, reading his positions online, previous books and keynote addresses at TED, Wired and last week to Italy’s Parliament among others. His work on Creative Commons is a direct action from the creative limitations of copyright.
His latest book Remix: Making Art and Commerce Thrive in the Hybrid Economy is a very easy read for anyone who has also known his work. He tells an important story about how new technology is clashing with old money.
Lessig illustrates how copyright’s old money (the big media empires) are clashing with today’s society and technology. Old money is winning financial amounts here and there, but ultimately they are cutting their own throat as they can no longer control content. Their motto: since we cannot have it our way anymore (due to the easy distribution of digital content) we are going to sue as many people as we can and take outrageous amounts of money along the way.
Lessig simply points out the two different camps: Read-only versus Read-Write. Look at popular consumer phones and computers. Today anyone can create a short video and post it to YouTube. And by today’s “standard” in social networking — your somewhat expected to post multimedia content on Facebook and YouTube for example.
But post a 29 second video of a baby dancing to Prince’s Lets Go Crazy and Universal Music (they own Prince and his music) files a lawsuit claiming copyright violations. Its old money trying to control society and Lessig points out it clearly no longer works.