I have been looking at The Wealth of Networks: How Social Production Transforms Markets and Freedom as a learning tool for social networks impacting society and found this a very deep read….like a college econ/sociology textbook.  Caught myself thinking I was actually back in school. This goes much deeper than Groundswell: Winning in a World Transformed by Social Technologies.

Harvard law professor Yochai Benkler has written a very comprehensive book to describe conflicts between analog and digital data creators in society and how internet based technologies are changing society and commerce.

It’s a good read but hard to grasp due to a focus on economics. Don’t be fooled the by title if your looking at computer networks….he has written it into the binding that ties his arguments together.  It is truly worth the read.

Benkler shares how technology has merged the professional and the consumer into a ‘prosumer’ due to low cost and high performing computers and robust networks have made distribution of information cheap enough that community is now empowered to drive change.

Take a look at how the internet has evolved.  The Akami to YouTube migration showed how multimedia has found a free, reliable distribution center.  When you also migrate 1st generation complex, large scale websites to new blogs and content management systems under the open source business model Benkler states that data is now a “non-rival” product that has democratized the digital workflow of data from brick and mortar to community, peer-developed content solutions.

Benkler suggests modern computing drives new, strong and deep collaboration that can have a large impact on the global economy and society.  Benkler also suggests that as more consumers embrace technology collaboration, change to our culture is possible due to engines of free exchange (wikipedia, creative commons, open source and the blogosphere) could be more efficient (when shared) than current models that are restricted by copyright and patents because the ability to duplicate (or reproduce digital content) makes little or no impact on business.

Tags: The Wealth of Networks, Social Technologies, economy, society, Yochai Benkler, education, change, reading, trends