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Hot, Flat, and Crowded 2.0

Sometimes a 2.0 release is viewed as a fix for shortcomings in the initial release of just about any product….except this update from Tom Friedman: Hot, Flat, and Crowded 2.0: Why We Need a Green Revolution–and How It Can Renew America.
I quickly read version 1.0 as soon as it hit bookshelves and was just amazed at Friedman’s writing about the state of research, business and culture surrounding our planet. Missed reading this when it was originally released?

Yet as of late I have been reading so much about Wall Street’s clusterf*ck that I missed his update Hot, Flat, and Crowded 2.0: Why We Need a Green Revolution–and How It Can Renew America.

An overview to the version 2.0 release:Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world’s middle class through globalization have produced a planet that is “hot, flat, and crowded.”  In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession.  The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy.  And it could inspire Americans to something we haven’t seen in a long time—nation-building—by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources.

In vivid, entertaining chapters, Friedman makes it clear that the green revolution the world needs is like no revolution before. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. This is a great challenge, Friedman explains, but also a great opportunity, and one that America cannot afford to miss. Not only is American leadership the key to the healing of the earth; it is also our best strategy for the renewal of America.

Or consider the following accolades for his writing:

  • A New York Times Book Review Notable Book of the Year
  • A Washington Post Best Book of the Year
  • A Businessweek Best Business Book of the Year
  • A Chicago Tribune Best Book of the Year
  • A New York Times Book Review Notable Book of the Year
  • A Business Week Best Business Book of the Year
  • A Christian Science Monitor Best Book of the Year
  • A Pittsburgh Post-Gazette Best Book of the Year
  • A Booklist Editors’ Choice Best Book of the Year
  • Finalist for the Dayton Literary Peace Prize