Don Kasprzak

Conversations regarding Globalization, Internet2 and Education

September 7, 2004
by donkasprzak
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Fighting terrorism Mafia-style

In Russia, security forces played a different ‘game’ to deal with the terrorists who took control of the school. Those security forces began detaining their relatives while the standoff was in progress.

You’d think Beria came back from the dead.
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September 7, 2004
by donkasprzak
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Mass marketing is dying

The internet provides the ability to create 100% of an individual’s information space. Welcome “Personal Media” where people fill their info space with only what they want.

Nielson Media Research’s efforts to track Tivo and DirectTV viewing habits is already a solid step in this direction.

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September 4, 2004
by donkasprzak
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Coke’s social networking

An interview with Mark H. Dooley, interactive brand manager for The Coca-Cola Company’s Coca-Cola Classic, Coke C2 and Powerade brands.. Dooley has been helping to craft online campaigns and messaging for consumer brands since 1999, and manages all CRM, online promotions and Web activities for his Coca-Cola brands. He recently led the online launch for the company’s Berryclear Sprite ReMix and FLAVA 23 line extensions.

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