bernard marr Archives - Don Kasprzak

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems by Bernard Marr. He holds degrees in business, engineering and information technology from the University of Cambridge and Cranfield School of Management.

Today, Bernard also enjoys teaching for Oxford University, Warwick Business School, the Irish Management Institute, and the and Institute of Chartered Accountants in England and Wales. He is also a contributor to Forbes. Bernard is focusing on strategy, business performance, digital transformations, and AI.

He has certainly advised many of the world’s most recognized brands including: Amazon, Google, Microsoft, Astra Zeneca, The Bank of England, BP, NVIDIA, Cisco, DHL, IBM, HPE, Ericsson, Jaguar Land Rover, Mars, The Ministry of Defense, NATO, The Home Office, NHS, Oracle, T-Mobile, Toyota, The Royal Air Force, Shell, The United Nations, Walgreens, and Walmart.

Bernard has written 20 books having been recognized with the 2022 Business Book of the Year award, the CMI Management Book of the Year award, the Axiom book award and the WHSmith best business book award. I enjoyed reading one of his previous books, Big Data: Using smart big data analytics and metrics to make better decisions and improve performance.

Artificial intelligence and machine learning are continuing to be cited as the most important trend in society today. However, rather than list where AI is deployed, it would be more important to understand how AI was deployed. Bernard is providing comprehensive overviews, including technical details as key learning summaries for each case study.

There is nothing boring in the established insights and support for Big Data Using smart big data analytics and metrics to make better decisions and improve performance.
Read just one ‘big data’ book and you’ve read them all right? Not so fast. Big Data: smart big data analytics reveals how a well planned understanding of your business can better embrace select data sets for your company, organization or school to not only remain competitive but thrive in the new global economy.

For all of the Big Data blogs, books and white papers that I have read Big Data – smart big data analytics by Bernard Marr is one of the better written books. Many will benefit from this knowledge.

Bernard Marr’s challenge continues to be what most senior managers do not understand about Big Data. And he does an admirable job in chapter six: Transforming Business. There are so many examples of how Big Data can actually re-define your objectives, but many are surrounded by a sales approach I recall from work Apple’s Michael Mace. Michael was Director of Competitive Analysis at Apple and eloquently addressed FUD at a sales conference in the 90s. The same lessons apply today regarding Big Data. FUD is Fear, Uncertainty & Doubt.