BMW i3 Vorfreude

Vorfreude is German for anticipation. The BMW i3, their new new electric car will be announced this month.

Genius Everywhere

BMW will launch a new Genius Everywhere program, an Apple-like Genius Bar in time for the launch of their i3 electric vehicle which is expected in 2014.  Clearly BMW sees Apple’s massive success in retail as a proven solution to support the launch of a new series of electric cars in North America.  BMW will also rely upon Apple mobile technologies to arm their sales staff.
BMW_i3The Genius BMW Genius Everywhere program announced in AdvertisingAge will have pre-sale employees armed with iPads helping educate potential customs about this new electric line.  The major difference as this point is Apple’s Genius Bar is for post sales while BMW will focus on education and pre sales.  This is not the first time BMW has adopted Apple products, design and user experiences.  BMW and Apple collaborated to bring iPod support to BMWs early in the car controls your digital device world and today they are also working to integrating Siri technology into more BMW models.
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BMW, iPad & mobile hotspots

Pleased to see BMW has launched a design solution supporting iPads. Its just not the mount (which does rotate by the way) on the back of the driver’s seat.

BMW’s mobile hotspot technology, a branded MiFi solution that allows any devices in the car to connect to the Internet on the road. And with the addition of Apple’s Siri solution being integrated onto the steering wheel …. well I’m interested to see what happens when iOS6 ships with Siri support on iPads.

Why I drive

Kinda forget over the last ten years the joy of driving this car. Thanks to a very funny cast for reminding me why BMW is the ultimate driving machine.  The laughs really begin at 4:15 mark.

Best thing I ever did was christen a new set of break pads at Road America for a BMW performance driving event.