Dan and Chip Heath made a splash with their book Made to Stick: Why Some Ideas Survive and Others Die (my 2007 review) and now the Heath brothers are up to it again. Their follow up book Switch: How to … Continue reading
July 29, 2009
by donkasprzak
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Dan and Chip Heath made a splash with their book Made to Stick: Why Some Ideas Survive and Others Die (my 2007 review) and now the Heath brothers are up to it again. Their follow up book Switch: How to … Continue reading
September 18, 2007
by donkasprzak
1 Comment
What book would be a perfect follow up to The Tipping Point and Blink by Malcolm Gladwell? To prove timing is everything I read Dan and Chip Heath’s new release: Made to Stick: Why Some Ideas Survive and Others Die. … Continue reading