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Design Education Globalization Innovation Milwaukee Reading Tablet Technology

Will printed books remain relevant in the future?

Milwaukee radio station 620am WTMJ broadcast a segment regarding ebooks last week.  I finally got around to blogging about it today.  The segment was titled: Will printed books remain relevant in the future?  Book/library aficionado/blogger Paul Everett Nelson joins WAN at 4:34pm.

While the discussion was simple and well targeted to their audience there is certainly more to this story.  I understand the limited time allocated to radio segments — its Milwaukee’s WTMJ – not NPR.

My own experience and love of reading drew me to think deeper about the discussion of the publishing industry and their new demand to charge libraries unbeliveable fees.Some believe the publishing industry has been decimated in the internet age like the music industry.  Not sure that I completely agree with this statement.  A well run publishing business should be able to make significantly more profit from selling ebooks.  But in order to be successful the publishing industry must cannibalize itself.

One of the points of discussion is a rather draconian sales policy ebook publishers have demanded. They are changing their Terms  by actually charging libraries to repurchase (at full price no less) any ebook checked out more than 25 times. Yes you read that correctly – publishers plan to force every library that checks out an ebook 25 times to re-purchase the ebook at full price.

When exactly did those same publishers force those same libraries to purchase additional hardback copies of their books at full price after they were checked out 25 times?  Never, since the idea is just asinine.

Imaging a cable company requiring you to purchase a new cable package after watching 25 TV shows. Yep – now you know how stupid — or simply greed — is driving this decision.

Ever see a stack of 500 books on a shipping pallet?   Consider all the costs for print, assembly and shipping.  Add costs to distribute those books to bookstores and big box resellers….that is an expensive and time consuming process.  Oh yea…want it fast? — then pay extra for overnight shipping. Remember those books are only available during business hours.

Categories
Education Reading Vietnam War

2011 Book of the Year: Pentagon Papers

My 2011 Book of the Year: Pentagon Papers. I’m actually still reading the study known as  “United States – Vietnam Relations, 1945–1967: A Study Prepared by the Department of Defense” or as history refers has always called it — The Pentagon Papers.

The study is a 47 volume, 7,000+ page report regarding the US involvement in Vietnam’s long civil war.  This is a long deeply engaging read of organizational failure at the highest levels of the military and government.  So many American lives were lost for a policy that was doomed from the beginning.  This book will painfully show that the brightest and smartest RAND analysts knew it, senior military and policy advisors knew it and so did the White House.

The study was commissioned by Secretary of Defense Robert McNamara in 1967.  And for “newly released” material (in 2011) it provides the most horrific, fascinating and astounding read of our policy and warfare strategy under a total of four Presidents: Truman, Eisenhower, Kennedy and Johnson. However the war continued through both Johnson and Nixon administrations finally ending under President Gerald Ford in 1975.

The Vietnam War was the longest 20th century war in American history.  The study covers a 25-year military engagement in Vietnam while US political interests and efforts actually developed before the end of World War II and continued until the fall of Saigon in 1975.  Take a step back and realize it was a 30 year losing commitment.

Even today in 2012 its amazing to learn multiple volumes of this 1967 study remained classified for exactly 40 years until released (fully redacted) by the National Archives in June 2011.

As important as this study is for understanding our role in the world over a generation, it will regrettably open old wounds. We finally have full access to read the carelessness of our decision makers (both military and Presidential) that cost the lives of over 53,000 American soldiers.  How horrific would these numbers be viewed today?

So why isn’t this “book” listed with any 2011 best sellers?  It was sure greeted with much fanfare and press coverage the day the US National Archives released the study.

IMHO today’s twitter-focused society cannot read a 7,000+ page study. Sorry to be so blunt. American culture today — we are a nation of ‘skimmers’ due to the vast amounts of data available and our busy lifestyle, we simply do not have the time to read such lengthly books.  We only seek to quickly skim headlines in print, online and while mobile.

And regarding war, I’m afraid here (yet again) is where the lessons of history are lost.

40 years also makes another amazing difference — my ability to hold all 47 volumes on an iPad. As of January I’m just past page 3,500.

Categories
Design Education Globalization Innovation Reading Technology

Latest read: Cognitive Surplus

Remember the last time you read a great story that you caught yourself peaking at the remaining unread pages because you didn’t want the story to end?  That’s how I can best describe Clay Shirky‘s book Cognitive Surplus: Creativity and Generosity in a Connected Age.  His stories were coming to a close before I was ready to put the book down.

cognitive surplusThis is a great follow-up to his first book Here Comes Everybody: The Power of Organizing Without Organizations.  Shirky is right on target with engaging, connecting stories to share his ideas about our new ability today to share collective knowledge.

Over 1 trillion hours of TV is watched per year. Imagine what can happen when people turn TV off and begin contributing.  And Shirky elegantly shares the shifting nature of professionals vs. amateurs in the age of the internet.  Pretty amazing reading.

I believe there have been attempts to move in the direction he outlines but a tipping point has been the mass availability of consumer devices at very affordable price points.  I recall Peter Gabriel‘s interview on the Today Show in 1988 talking about the efforts of Amnesty International and their attempts to videotape human rights abuses with large, analog cameras.
Today we know all to well from the murder of Oscar Grant that cameraphones have made their efforts real.

The Napster thing
IMHO Clay’s single oversight in the book surrounds Napster.  I think he was trying to communicate a holistic answer to why people (not just Gen Xers) were stealing music.  He called it sharing — it was stealing plain and simple.

Categories
Design Innovation Reading Tablet Technology

New Kindle from Amazon

new_kindleTonight Amazon introduced a new Kindle. Set to ship August 27th, the new revision is 21% smaller and 15% lighter than its predecessor.  The new unit will ship with an display E Ink that has a 20% faster refresh rate.

The unit will also have two wireless options: a $139 WiFi only version and a $189 3G version.  Storage has been increased to 4GB.

Let the eBook price wars continue!

Tags: Amazon, Kindle, ebook, price war, ebook sales, reading, trends

Categories
Design Education Innovation Reading Tablet

Amazon’s Kindle capitulation ?

Want to confuse customers?  How about taking the “if ya can’t beat`em, join`em” approach….
kindle-ipad-email-banner-600K-590x._V191415697_

I wonder what Bezos thinks about when you pull this type of capitulation.  I cannot help but wonder about Amazon’s own statement: NO KINDLE REQUIRED.  If anyone sees this add and is deciding which to choose, this move by Amazon cements the iPad as the choice.

BTW: Did you catch the color image in the book?

Tags: iPad, Kindle, ebook, price war, ebook sales, reading, trends