November 6, 2010
by donkasprzak
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After reading Made to Stick: Why Some Ideas Survive and Others Die and Wikinomics: How Mass Collaboration Changes Everything I have been following the Heath brothers and Don Tapscott’s work online and in the blogosphere. Both have followup books to … Continue reading
January 19, 2010
by donkasprzak
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Chip and Dan Heath wrote Made to Stick: Why Some Ideas Survive and Others Die and it was quickly listed as one of the top 100 business books of 2007….I couldn’t agree more. They launched a website dedicated to the … Continue reading
July 29, 2009
by donkasprzak
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Dan and Chip Heath made a splash with their book Made to Stick: Why Some Ideas Survive and Others Die (my 2007 review) and now the Heath brothers are up to it again. Their follow up book Switch: How to … Continue reading