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Latest read: Naked Conversations

With a lot of anticipation I read Robert Scoble’s Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.

naked conversations

For some time I had been skimming his blog Scoblizer since he became Microsoft’s first official blogger and rose to instant superstar.

As if that ‘permission’ by Microsoft made blogging okay for Corporate America. While his feed is loaded in my NetNewsWire this book is really really entry level…or if you have not read any book about blogging.

While many on Amazon rave about it (maybe my expectations are too high) it really is a rehash of plain – common – sense approaches to having honest communication or “chats” via a blog.

Maybe for the mid-size corporation looking to communicate to their customers…but don’t good companies talk to their customers already?