Car buyers still turning online

Carmaker Sites Common Destination, Visits Up

More and more car buyers look to the web to help make a purchase decision, according to comscore. Almost 20 million users visited auto manufacturers’ sites in May, up about 20 percent from the year before. One in eight Internet users visited a carmaker’s site. Twice that number visited auto-related sites, and half the number visited both.

Ford proved the most popular among the carmakers, with more than 6 million visitors filing in. General Motors attracted 4.9 million people, and Chrysler brought 4.2 million.

New Brand = Upper Hand?

Study of Studies Shows New Launches Are Net’s Sweetspot

The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years’ worth of brand studies. Over the 1,200 campaigns included in the study, new launches showed a distinct advantage over existing products, particularly in added aided brand awareness. The effect was also seen to a lesser extent with message association, brand favorability and purchase intent.

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VR at the first Olympic games?

The Summer Olympics start in Athens, Greece Aug. 13, but you can jump-start the celebration with a visit to “Ancient Olympia: A Photographic Odyssey,� which has its world premiere Tuesday, July 27 at the Cornell Museum of Art and History.

Running through Sept. 11, “Ancient Olympia� features 18 large-scale images of places where the Olympics originated more than 3,000 years ago in Greece, shot in glorious color, 360-degree rotary panoramic, wide-angle 120 mm, 35 mm and fish-eye formats.

A complementary exhibit contains artifacts from the first modern Olympics held in Greece in 1896, on loan from the Swimming Hall of Fame in Fort Lauderdale. Also included are a series of bookmarks featuring an Olympic panorama on one side and a descriptive history on the reverse, as well as a series of bookmarks illustrated with an Olympic panorama on one side and a descriptive history on the reverse.

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Surpise! Who reads blogs?

Probably not who you’d guess — they’re older, wealthier and click on blog ads.

While it’s easy to imagine a typical blog reader as hip, youthful and borderline penniless, a survey has found that most readers are older, have bucks and are professionals — making them a distinct, desirable and significant demographic.

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Social Media – Just 5 Things

5 Simple things you need to know about social media

1. It’s not just blogging
2. Bloggers aren’t just “guys who don’t date.”
3. There is a business model for social networking, but it’s not what you think.
4. Social networking can be incredibly powerfull free research for your brand
5. Your brand needs to be blogging. Don’t believe me? Just ask Microsoft.

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Millions of bloggers can’t be wrong

A recent 2004 survey suggests that up to 7 percent of online U.S. adults, or 8.8 million people, now blog. That year-on-year growth rate of bloggers would be roughly consistent with blog research firm Technorati, which tracks more than 2 million blogs and adds some 10,000 new blogs every day. 

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A new brand of blog

Blog publisher Gawker Media has teamed with Nike to take online journaling in a new direction with a Nike-branded branded blog.

The Art of Speed (http://www.gawker.com/artofspeed/) showcases 15 filmmaker’s interpretations of speed. While it does not have any direct advertising, Nike’s signature swoosh symbols appear in various places. The filmmakers are not amateurs — Speed’s roster includes a Sundance Film Festival winner, music video directors, animation experts and filmmakers with museum installations. Gawker’s other publications, Wonkette, Gizmodo and Defamer, also link to the Art of Speed site.

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Blogging goes business – again

But blogs, short for Web logs, are fast gaining corporate recognition and soon may be acknowledged simply as important.

In a sign blogs are moving mainstream, major technology companies, including Microsoft Corp. and International Business Machines Corp.came together at a recent conference to discuss the profit potential of the Web publishing format.

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Get News when YOU want

So here comes RSS.  A great new technology that keeps us current on the news and information we seek out, not information presented to us in print, tv and radio. 

But how long will it take the masses to adopt to this smart information sharing? 
For now, a trend that introduces deeper changes in the way we receive information.