Traditional mainstream media has made efforts to join the blog evolution at the DNC by adding blogging to their own staff reporting assignments.
Blogging continues to gain corporate recognition and is moving into a stage of recognition never before accepted.
Carmaker Sites Common Destination, Visits Up
More and more car buyers look to the web to help make a purchase decision, according to comscore. Almost 20 million users visited auto manufacturers’ sites in May, up about 20 percent from the year before. One in eight Internet users visited a carmaker’s site. Twice that number visited auto-related sites, and half the number visited both.
Ford proved the most popular among the carmakers, with more than 6 million visitors filing in. General Motors attracted 4.9 million people, and Chrysler brought 4.2 million.
Study of Studies Shows New Launches Are Net’s Sweetspot
The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years’ worth of brand studies. Over the 1,200 campaigns included in the study, new launches showed a distinct advantage over existing products, particularly in added aided brand awareness. The effect was also seen to a lesser extent with message association, brand favorability and purchase intent.
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The Summer Olympics start in Athens, Greece Aug. 13, but you can jump-start the celebration with a visit to â€œAncient Olympia: A Photographic Odyssey,â€? which has its world premiere Tuesday, July 27 at the Cornell Museum of Art and History.
Running through Sept. 11, â€œAncient Olympiaâ€? features 18 large-scale images of places where the Olympics originated more than 3,000 years ago in Greece, shot in glorious color, 360-degree rotary panoramic, wide-angle 120 mm, 35 mm and fish-eye formats.
A complementary exhibit contains artifacts from the first modern Olympics held in Greece in 1896, on loan from the Swimming Hall of Fame in Fort Lauderdale. Also included are a series of bookmarks featuring an Olympic panorama on one side and a descriptive history on the reverse, as well as a series of bookmarks illustrated with an Olympic panorama on one side and a descriptive history on the reverse.