Don Kasprzak

Conversations regarding Globalization, Internet2 and Education

July 31, 2004
by donkasprzak
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New Brand = Upper Hand?

Study of Studies Shows New Launches Are Net’s Sweetspot The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years’ worth of brand studies. Over the … Continue reading

July 31, 2004
by donkasprzak
0 comments

A new brand of blog

Blog publisher Gawker Media has teamed with Nike to take online journaling in a new direction with a Nike-branded branded blog. The Art of Speed (http://www.gawker.com/artofspeed/) showcases 15 filmmaker’s interpretations of speed. While it does not have any direct advertising, … Continue reading