Jul

31

Traditional Media vs Blogging at DNC

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Traditional mainstream media has made efforts to join the blog evolution at the DNC by adding blogging to their own staff reporting assignments.

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Jul

31

Business Blogs moving mainstream

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Blogging continues to gain corporate recognition and is moving into a stage of recognition never before accepted.

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Jul

31

Car buyers still turning online

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Carmaker Sites Common Destination, Visits Up

More and more car buyers look to the web to help make a purchase decision, according to comscore. Almost 20 million users visited auto manufacturers’ sites in May, up about 20 percent from the year before. One in eight Internet users visited a carmaker’s site. Twice that number visited auto-related sites, and half the number visited both.

Ford proved the most popular among the carmakers, with more than 6 million visitors filing in. General Motors attracted 4.9 million people, and Chrysler brought 4.2 million.

Jul

31

New Brand = Upper Hand?

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Study of Studies Shows New Launches Are Net’s Sweetspot

The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years’ worth of brand studies. Over the 1,200 campaigns included in the study, new launches showed a distinct advantage over existing products, particularly in added aided brand awareness. The effect was also seen to a lesser extent with message association, brand favorability and purchase intent.

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Jul

31

VR at the first Olympic games?

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The Summer Olympics start in Athens, Greece Aug. 13, but you can jump-start the celebration with a visit to “Ancient Olympia: A Photographic Odyssey,� which has its world premiere Tuesday, July 27 at the Cornell Museum of Art and History.

Running through Sept. 11, “Ancient Olympia� features 18 large-scale images of places where the Olympics originated more than 3,000 years ago in Greece, shot in glorious color, 360-degree rotary panoramic, wide-angle 120 mm, 35 mm and fish-eye formats.

A complementary exhibit contains artifacts from the first modern Olympics held in Greece in 1896, on loan from the Swimming Hall of Fame in Fort Lauderdale. Also included are a series of bookmarks featuring an Olympic panorama on one side and a descriptive history on the reverse, as well as a series of bookmarks illustrated with an Olympic panorama on one side and a descriptive history on the reverse.

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Jul

31

VR helps cancer recovery

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New research in Virtual Reality show patients interacting with traditional VR (head sets and gloves) helps relieve patients symptoms following therapy.

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Jul

31

Surpise! Who reads blogs?

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Probably not who you’d guess — they’re older, wealthier and click on blog ads.

While it’s easy to imagine a typical blog reader as hip, youthful and borderline penniless, a survey has found that most readers are older, have bucks and are professionals — making them a distinct, desirable and significant demographic.

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Jul

31

Social Media - Just 5 Things

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5 Simple things you need to know about social media

1. It’s not just blogging
2. Bloggers aren’t just “guys who don’t date.”
3. There is a business model for social networking, but it’s not what you think.
4. Social networking can be incredibly powerfull free research for your brand
5. Your brand needs to be blogging. Don’t believe me? Just ask Microsoft.

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Jul

31

Millions of bloggers can’t be wrong

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A recent 2004 survey suggests that up to 7 percent of online U.S. adults, or 8.8 million people, now blog. That year-on-year growth rate of bloggers would be roughly consistent with blog research firm Technorati, which tracks more than 2 million blogs and adds some 10,000 new blogs every day. 

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Jul

31

A new brand of blog

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Blog publisher Gawker Media has teamed with Nike to take online journaling in a new direction with a Nike-branded branded blog.

The Art of Speed (http://www.gawker.com/artofspeed/) showcases 15 filmmaker’s interpretations of speed. While it does not have any direct advertising, Nike’s signature swoosh symbols appear in various places. The filmmakers are not amateurs — Speed’s roster includes a Sundance Film Festival winner, music video directors, animation experts and filmmakers with museum installations. Gawker’s other publications, Wonkette, Gizmodo and Defamer, also link to the Art of Speed site.

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Jul

31

Blogging goes business - again

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But blogs, short for Web logs, are fast gaining corporate recognition and soon may be acknowledged simply as important.

In a sign blogs are moving mainstream, major technology companies, including Microsoft Corp. and International Business Machines Corp.came together at a recent conference to discuss the profit potential of the Web publishing format.

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Jul

31

Get News when YOU want

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So here comes RSS.  A great new technology that keeps us current on the news and information we seek out, not information presented to us in print, tv and radio. 

But how long will it take the masses to adopt to this smart information sharing? 
For now, a trend that introduces deeper changes in the way we receive information.

Jul

31

Wi-Fi/Cellular PDAs shipping

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T-Mobile and HP said today that they’d start selling a new handheld that includes GSM, GPRS, Wi-Fi, and Bluetooth later this summer.

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Jul

31

Rich Media on the rise

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Rich Media to Reach $3.8 Billion, Video Ads a Sixth of That.

JupiterResearch predicts that video ads are about to take a greater share of the online pie, rising from $121 million in ad billings this year to $657 million by 2010. That represents only a rise from two percent of online ads today - according to Jupiter’s figures - to four percent in 2010, as Jupiter yesterday predicted vast online market growth to $16 billion through 2009. Rich media in general is predicted to grow to $3.8 billion by the end of 2009, about a quarter of the total.

The increased comfort traditional ad agencies have with the TV-like ad units contribute to the projected increase, as well as other firms’ desires for cross-media integration, according to Jupiter.

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Jul

30

Panoramic VRs at conventions

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In addition to blogging our political conventions, panoramic VR imaging is also being hilighted in The NewYork Times.

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