Car buyers still turning online

Carmaker Sites Common Destination, Visits Up

More and more car buyers look to the web to help make a purchase decision, according to comscore. Almost 20 million users visited auto manufacturers’ sites in May, up about 20 percent from the year before. One in eight Internet users visited a carmaker’s site. Twice that number visited auto-related sites, and half the number visited both.

Ford proved the most popular among the carmakers, with more than 6 million visitors filing in. General Motors attracted 4.9 million people, and Chrysler brought 4.2 million.

New Brand = Upper Hand?

Study of Studies Shows New Launches Are Net’s Sweetspot

The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years’ worth of brand studies. Over the 1,200 campaigns included in the study, new launches showed a distinct advantage over existing products, particularly in added aided brand awareness. The effect was also seen to a lesser extent with message association, brand favorability and purchase intent.

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VR at the first Olympic games?

The Summer Olympics start in Athens, Greece Aug. 13, but you can jump-start the celebration with a visit to “Ancient Olympia: A Photographic Odyssey,� which has its world premiere Tuesday, July 27 at the Cornell Museum of Art and History.

Running through Sept. 11, “Ancient Olympia� features 18 large-scale images of places where the Olympics originated more than 3,000 years ago in Greece, shot in glorious color, 360-degree rotary panoramic, wide-angle 120 mm, 35 mm and fish-eye formats.

A complementary exhibit contains artifacts from the first modern Olympics held in Greece in 1896, on loan from the Swimming Hall of Fame in Fort Lauderdale. Also included are a series of bookmarks featuring an Olympic panorama on one side and a descriptive history on the reverse, as well as a series of bookmarks illustrated with an Olympic panorama on one side and a descriptive history on the reverse.

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