AI First: The Playbook for a Future-Proof Business and Brand by Adam Brotman and Andy Sack.

Adam holds a BA in Classical Civilizations from UCLA and JD from the University of Washington School of Law. He started his career as a corporate attorney before becoming Starbucks’ first Chief Digital Officer and EVP of Global Retail Operations before departing to become President, Chief Experience Officer, and co?CEO at J.Crew. Andy holds a BA from Brown University and MBA from MIT’s Sloan School of Management. Andy co-founded Forum3 with Adam.
They position the book as a strategic manual for organizations embracing artificial intelligence and business. In fact, the book functions as simply promotional of the world’s enthusiasm surrounding AI. The book wants to convince readers that adopting an “AI-first” mindset is non-negotiable for any modern organization.
Rather than educating readers with concrete examples, Adam and Andy leans heavily on name-dropping and aspirational catchphrases.



