Mary Lou Jepsen, former CTO of the OLPC project (and current President of PixelQi) was a keynote at the 2008 Greener Gadgets conference in NYC. This short address will surprise you regarding the types of green, advanced technologies built for poor students. Major consumer tech companies should pay attention:
This remarkable laptop for the world’s poorest students has so many green technologies that Apple, Dell, HP and every other laptop manufacturer should beincorporated into ALL laptops:
And why can’t I replace my Powerbook’s LCD strip for $1.00 similar to the replacement cost built into the OLPC? Well those same manufacturers want you to purchase another laptop…even when I search eBay for a solution.
As Schwartz points out consider the types of choice in your local grocery store: 285 cookie options, 85 types of crackers, 95 types of chips, 75 iced teas, 29 chicken soups, 175 salad dressings and 275 boxes of cereal. Welcome to The Paradox of Choice. Try shopping for a new pair of jeans as he described in his TED presentation and the introduction to this book.
In my childhood things seemed simple. There were just three television channels…plus a PBS station. When the new school started I would receive two or three pairs of stiff denim jeans. Every kid in my school would wear the same dark blue demin and would not feel comfortable until the third week of school. By then our clothes were finally broken in via the wash cycle.