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A pollster meets The Tipping Point.

That is how I would describe Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes.  I believe his 75 microtrend stories are interesting enough, but could not help but think back to Gladwell’s book when reading each microtrend that lasts only two or three pages.

I do believe he is accurate in identifying societal atoms, small trends that are reflecting the changing habit and choices in our consumer marketplace and access to the internet. This work also reminds me of Freakonomics.  This book will make you think about the microtrends but you may feel overwhelmed by the number and come up short on analysis.

Book Website: with downloadable chapter

Tags: microtrends, Mark Penn, change, trends, reading

Internet2I met Dr. Brian Shepard, Assistant Professor of Pedagogical Technology at the USC Thornton School of Music at the 2007 Internet2 meeting in Chicago and thought his clip at YouTube really explains Internet2 more elegantly than Fox News.  But for some reason USC will not permit this YouTube video to be embedded into blogs.  So here is the link

Tags: Internet2, bandwidth, network, fiber, globalization, trends

I2 ecnet
There is an article about future capacity relating to the ESNet that is ramping up to support 400 Gigabits/second.  Although I’m glad the news is available, We’ll not access to Internet2 via a PDA as anything beyond Draft N for another 3 years when ESNet comes up to speed.

Tags: Internet2, bandwidth, network, fiber, globalization, trends