Latest read: Microtrends

A political pollster finally meets The Tipping Point.  That is how I would describe Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes.


Penn’s 75 microtrend stories are interesting, but I could not help but think back to Gladwell’s book when reading each microtrend that lasts only two or three pages.

I do believe he is accurate in identifying societal atoms, small trends that are reflecting the changing habit and choices in our consumer marketplace and access to the internet. This work also reminds me of Freakonomics.

This book will make you think about the microtrends but you may feel overwhelmed by the number and come up short on analysis.

Book Website: with downloadable chapter