I simply burst out laughing reading the Detroit News‘ article regarding Madonna’s sharply falling record sales. Her latest release MDNA debuted at #1 last week after selling 359,000 copies according to Nielsen SoundScan. Yet as the article indicated: Madonna set to make the wrong kind of chart history. Clearly author Adam Graham (@grahamorama) has no idea how torrents have simply crushed the music industry. If he does understand — it was not mentioned in his article.
Riddle me this: How does Nielsen, Billboard or any other entertainment resource accurately reflect the impact of torrents on sales? Ah….they can’t. The fact that Nielsen/Billboard still lists “traditional chart history” tells me another analog business is choking to death on the globalized internet.
I have come to accept that illegal downloads are no different than drugs, ebooks, guns or music. All are in heavy demand. The only difference: ebooks and music use the internet. Supply and demand. Nothing more.
Its been a long standing issue for me to see mainstream media really show how inept they are when it relates to the globalization of the internet. So what exactly did Adam Graham miss?
If you really want to understand the way the world works…