The update of my radio2.0 post:
A study by Arbitron/Edison Media Research finds that the weekly Internet radio audience has increased 50% over the last year. Twelve percent of Americans age 12+ have listened to Internet radio in the past week, a 50% increase over the 2005 estimate of 8%.
Nearly one in five 18- to 34-year-olds listened to Internet radio in the last week. Nineteen percent of Americans age 18-34 listen to Internet radio during an average week. Internet radio delivers 16% of persons in the prime 18-49 radio buying demo.
However, just 19% of those online have ever listened online to their most listened to AM/FM radio station. While this number is a record high, up from 15% the previous year, it shows the continued lack of usage of Internet streaming as a way to increase a station’s reach.
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One reply on “Radio2.0 – part 2”
That makes sense though. Why would you listen to your favourite AM/FM station through your computer when you can just turn on your radio and save your bandwidth? The only way putting an over the air radio station online to increase it’s reach is going to work is if the station plays music that is not played on a million other local stations. I don’t tune into LA radio stations online because they are playing the same garbage I can hear on local radio stations in Milwaukee.
People listen to internet radio because regular radio is crap. Not because it’s some new way to listen to the radio. They listen because there are specialty stations that play something other than what is available over the air.
If traditional radio stations really want to compete they need to change what they play. Right now it’s like having the choice between the McDonald’s on First street and the McDonald’s on Second street. They all serve the same stuff and I don’t want to consume any of it.