Categories
Design Education Globalization Innovation Reading Technology

Latest read: Cognitive Surplus

Remember the last time you read a great story that you caught yourself peaking at the remaining unread pages because you didn’t want the story to end?  That’s how I can best describe Clay Shirky‘s book Cognitive Surplus: Creativity and Generosity in a Connected Age.  His stories were coming to a close before I was ready to put the book down.

cognitive surplusThis is a great follow-up to his first book Here Comes Everybody: The Power of Organizing Without Organizations.  Shirky is right on target with engaging, connecting stories to share his ideas about our new ability today to share collective knowledge.

Over 1 trillion hours of TV is watched per year. Imagine what can happen when people turn TV off and begin contributing.  And Shirky elegantly shares the shifting nature of professionals vs. amateurs in the age of the internet.  Pretty amazing reading.

I believe there have been attempts to move in the direction he outlines but a tipping point has been the mass availability of consumer devices at very affordable price points.  I recall Peter Gabriel‘s interview on the Today Show in 1988 talking about the efforts of Amnesty International and their attempts to videotape human rights abuses with large, analog cameras.
Today we know all to well from the murder of Oscar Grant that cameraphones have made their efforts real.

The Napster thing
IMHO Clay’s single oversight in the book surrounds Napster.  I think he was trying to communicate a holistic answer to why people (not just Gen Xers) were stealing music.  He called it sharing — it was stealing plain and simple.

Categories
Design Education Innovation Network Rich media Tablet Technology

The Future Of Magazines ?

As long as magazine budgets can afford them, simply put…. most do not have these types of inflated budgets for regional/local monthly publications.

Enjoy the ride – its the new era of print….as long as its done right.

Tags: iPad, publishing, design, trends,

Categories
Design Education Innovation Network Reading Rich media Tablet Technology Virtual Reality

The New “Magazine”

Apple’s iPad is already changing the landscape of print.  This example seems to show how interactive a magazine can should be in the digital age.

Tags: iPad, magazine, Tablet, design, media player, innovation, trends

Categories
Design Education Globalization Innovation Rich media Tablet Technology

Sports Illustrated Tablet

Sports Illustrated is highlighting a forthcoming tablet from Time Inc. It looks interesting but what is Time’s market for this type of product with their brands?  How does a subscription their publications justify the hardware and annual subscription fees?  Who is their wireless provider, how do I sync it to my laptop and what about DRM?
Sure any designer worth a grain of salt can redesign a magazine…Let the Tablet games begin!

Tags: Sports Illustrated, Time, Inc., Tablet, design, wireless, magazine, trends

Categories
Design Education Globalization Google Network Technology

Authors at Google: Chris Anderson

Chris Anderson visits Google to present his book “Free” This event took place on July 9, 2009, as part of the Authors@Google series. My book review of Free.

From the Google Author Series:

He makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel’s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor–effectively too cheap to price). The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.

I found Chris’ idea really is not so radical given today’s economy.  It will benefit those companies smart enough to recognize the innovative opportunity to grow their customer base.

Tags: Chris Anderson, Free: The future of a Radical Price, marketing, Google Author, copyright, internet, economy, innovation, ideas, business, radical, reading, trends