January 29, 2012
by donkasprzak
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Is the Superbowl commercial price points of $3.5million for a 30 second commercial really worth it? The NFL, NBC and every Ad/PR firm on the face of the world is saying yes for all the reasons wall street loved credit … Continue reading
November 24, 2009
by donkasprzak
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University of Chicago Economics Professor Steven Levitt and Stephen Dubner about Geoengineering Global Warming Fixes. Their data about innovation planning shows how important creative thinking can be in addressing global problems. From their followup best seller Freakonomics called SuperFreakonomics: I … Continue reading
November 15, 2009
by donkasprzak
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I have been a fan of Malcolm Gladwell’s writing. Joining The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking and Outliers: The Story of Success comes his latest work What the … Continue reading
November 15, 2009
by donkasprzak
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Steven Levitt and Stephen Dubner have released SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance a long awaited follow up to their hit Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. If you … Continue reading
July 22, 2008
by donkasprzak
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A pollster meets The Tipping Point. That is how I would describe Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes. His 75 microtrend stories are interesting enough, but could not help but think back to Gladwell’s book when … Continue reading