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Latest read: Cognitive Surplus

Remember the last time you read a great story that you caught yourself peaking at the remaining unread pages because you didn’t want the story to end?  That’s how I can best describe Clay Shirky‘s book Cognitive Surplus: Creativity and Generosity in a Connected Age.  His stories were coming to a close before I was ready to put the book down.

cognitive surplusThis is a great follow-up to his first book Here Comes Everybody: The Power of Organizing Without Organizations.  Shirky is right on target with engaging, connecting stories to share his ideas about our new ability today to share collective knowledge.

Over 1 trillion hours of TV is watched per year. Imagine what can happen when people turn TV off and begin contributing.  And Shirky elegantly shares the shifting nature of professionals vs. amateurs in the age of the internet.  Pretty amazing reading.

I believe there have been attempts to move in the direction he outlines but a tipping point has been the mass availability of consumer devices at very affordable price points.  I recall Peter Gabriel‘s interview on the Today Show in 1988 talking about the efforts of Amnesty International and their attempts to videotape human rights abuses with large, analog cameras.
Today we know all to well from the murder of Oscar Grant that cameraphones have made their efforts real.

The Napster thing
IMHO Clay’s single oversight in the book surrounds Napster.  I think he was trying to communicate a holistic answer to why people (not just Gen Xers) were stealing music.  He called it sharing — it was stealing plain and simple.

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Design Education Globalization Google Innovation Reading Rich media Technology TED

Latest read: Remix

Regrettably the Vancouver Olympics interrupted my reading pattern and its been a slow recovery.  I blogged about this book as soon as I learned it was in production back in August.  Yikes!

Remix: Making Art and Commerce Thrive in the Hybrid EconomyI have been following Larry Lessig‘s work on copyright and our digital culture for some time, reading his positions online, previous books and keynote addresses at TED, Wired and last week to Italy’s Parliament among others.  His work on Creative Commons is a direct action from the creative limitations of copyright.

His latest book Remix: Making Art and Commerce Thrive in the Hybrid Economy is a very easy read for anyone who has also known his work.  He tells an important story about how new technology is clashing with old money.

Lessig illustrates how copyright’s old money (the big media empires) are clashing with today’s society and technology.  Old money is winning financial amounts here and there, but ultimately they are cutting their own throat as they can no longer control content.  Their motto: since we cannot have it our way anymore (due to the easy distribution of digital content) we are going to sue as many people as we can and take outrageous amounts of money along the way.

Lessig simply points out the two different camps: Read-only versus Read-Write.  Look at popular consumer phones and computers.  Today anyone can create a short video and post it to YouTube.  And by today’s “standard” in social networking — your somewhat expected to post multimedia content on Facebook and YouTube for example.

But post a 29 second video of a baby dancing to Prince’s Lets Go Crazy and Universal Music (they own Prince and his music) files a lawsuit claiming copyright violations.  Its old money trying to control society and Lessig points out it clearly no longer works.

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Design Education Globalization Google Innovation Milwaukee Network Technology

Google: Think BIG with a gig

Google is planning to launch an experimental network that will make internet access better and faster for consumers.
Link to website

Tags: experimental network, Google, Network, internet access, Research, Internet2, Broadbandt, gigabit, high speed, trends,

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Design Education Globalization Google Network OpenSource Rich media Technology

Social media by the numbers

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Design Education Globalization Google Network Technology

Authors at Google: Chris Anderson

Chris Anderson visits Google to present his book “Free” This event took place on July 9, 2009, as part of the Authors@Google series. My book review of Free.

From the Google Author Series:

He makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel’s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor–effectively too cheap to price). The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.

I found Chris’ idea really is not so radical given today’s economy.  It will benefit those companies smart enough to recognize the innovative opportunity to grow their customer base.

Tags: Chris Anderson, Free: The future of a Radical Price, marketing, Google Author, copyright, internet, economy, innovation, ideas, business, radical, reading, trends