Categories
Design Education Innovation Reading Tablet

Amazon’s Kindle capitulation ?

Want to confuse customers?  How about taking the “if ya can’t beat`em, join`em” approach….
kindle-ipad-email-banner-600K-590x._V191415697_

I wonder what Bezos thinks about when you pull this type of capitulation.  I cannot help but wonder about Amazon’s own statement: NO KINDLE REQUIRED.  If anyone sees this add and is deciding which to choose, this move by Amazon cements the iPad as the choice.

BTW: Did you catch the color image in the book?

Tags: iPad, Kindle, ebook, price war, ebook sales, reading, trends