The staff and programs of the UCLA Center for Communication Policy have joined the Annenberg School for Communication at the University of Southern California in the newly created Center for the Digital Future at USC Annenberg.
The #2 trend identified by the Center for the Digital Future: Media habits have changed as a result of the internet.
The internet has continuously taken time away from TV for the past 10 years. The number of hours spent online continues to increase, rising to an average of 12.5 hours per week – the highest level in the study thus far. Savvy net users watch TV the least.
Streaming rich media content continues to emerge as an important solution.