An interview with Mark H. Dooley, interactive brand manager for The Coca-Cola Company’s Coca-Cola Classic, Coke C2 and Powerade brands.. Dooley has been helping to craft online campaigns and messaging for consumer brands since 1999, and manages all CRM, online promotions and Web activities for his Coca-Cola brands. He recently led the online launch for the company’s Berryclear Sprite ReMix and FLAVA 23 line extensions.
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