There is nothing boring in the established insights and support for Big Data Using smart big data analytics and metrics to make better decisions and improve performance.
Read just one ‘big data’ book and you’ve read them all right? Not so fast. Big Data: smart big data analytics reveals how a well planned understanding of your business can better embrace select data sets for your company, organization or school to not only remain competitive but thrive in the new global economy.
For all of the Big Data blogs, books and white papers that I have read Big Data – smart big data analytics by Bernard Marr is one of the better written books. Many will benefit from this knowledge.
Bernard Marr’s challenge continues to be what most senior managers do not understand about Big Data. And he does an admirable job in chapter six: Transforming Business. There are so many examples of how Big Data can actually re-define your objectives, but many are surrounded by a sales approach I recall from work Apple’s Michael Mace. Michael was Director of Competitive Analysis at Apple and eloquently addressed FUD at a sales conference in the 90s. The same lessons apply today regarding Big Data. FUD is Fear, Uncertainty & Doubt.
Author Bernard Marr is able to address how smart big data analytics can overcome FUD to better understand customers, improve business processes and create new business opportunities. Marr is able to open the door for those who have implemented less than stellar business models sans data. The results of measurements can often reveal the trusted grandfather approach to business services is really no longer working and today may be the source of lost revenue. In many cases even initial Big Data summaries are enough to reveal unfocused decisions were implemented within a silo of uncertainty.