Carmaker Sites Common Destination, Visits Up
More and more car buyers look to the web to help make a purchase decision, according to comscore. Almost 20 million users visited auto manufacturers’ sites in May, up about 20 percent from the year before. One in eight Internet users visited a carmaker’s site. Twice that number visited auto-related sites, and half the number visited both.
Ford proved the most popular among the carmakers, with more than 6 million visitors filing in. General Motors attracted 4.9 million people, and Chrysler brought 4.2 million.