Intel received a lot of negative PR (rightfully so) when 60 minutes aired an interview with Nicholas Negroponte from MIT. He has worked to produce an affordable laptop for children living in third world countries. This project is called One Laptop Per Child (OLPC) and is a great example of people making the world a better place.
Following a lot of positive press on how he was helping change access to technology Intel announced they would begin selling an almost identical laptop to the same audience.
Bad move Intel.
As a very successful company Intel missed an initial opportunity to not only give away their chips to this project but “selling” a computer in this situation…very bad. And to a large extent the 60 minutes interview allowed Intel to reconsider.
As you may have learned, yesterday Intel buried the hatchet with Nicholas and has joined the OLPC program. At this point — its never too late — they are now helping OLPC make this world a better place. Nice ending.
Tags: OLPC, One Laptop Per Child, Nicholas Negroponte, Intel, Globalization, technology