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Mass marketing is dying

The internet provides the ability to create 100% of an individual’s information space. Welcome “Personal Media” where people fill their info space with only what they want.

Nielson Media Research’s efforts to track Tivo and DirectTV viewing habits is already a solid step in this direction.

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Education

TV viewership still falling

Video game players are turning off the television. Television rating have been falling for some time as younger, video game players 18-34 are not spending time in-front of their TVs.

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Education

Bluetooth headsets for MP3 players

We should be seeing the release of wireless headsets that support stereo audio, promising a new generation of untethered MP3 players and music-enabled cell phones. For reasons unknown there could be a divide between using standards-based technologies like Bluetooth or proprietary systems, which raise the potential for incompatibility in the marketplace.

Zeevo Inc. and Cambridge Silicon Radio are releasing Bluetooth products this week that support stereo sound. These products are to be ready for the Christmas shopping season.

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Sprint and Apple announcement

This morning Sprint and Apple announced that Apple’s Xserve G5 and QuickTime have been certified as mobile multimedia delivery platforms for Sprint’s new PCS Vision Multimedia Services. The technology enables professional content service providers to deliver streaming audio and video clips to Sprint customers.

Apple PR Statement
Sprint PCS Vision

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Education

Immersive dome-theatres

A website supporting full dome, a collection of resources for users, developers and designers of dome-based digital theaters, displays and content. Full digital dome theaters are located around the world including some of the following US locations: Houston, Salt Lake City, Chicago, Wichita, Denver, New York and Albuquerque.

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