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Education

Audio Branding

Siemens has produced an audio brand that has received much attention. Helping to strengthen your brand requires sound on today’s internet. The web is not silent.

Can McDonalds, American Express, Pepsi, and Apple
establish audio brands?

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Education

XM Satellite Radio to MP3

A new application not only permits you to digitally record your XM stream to MP3 — it records individual songs not hours of music. You only need XM’s PCR for your computer.

Full Article

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Education

High price iPod cases

Have an iPod and want to find a case from Louis Vuitton, Gucci, Dunhill, Coach or Dior? A review of seven high end selections ranging from $78 – $265

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Education

Real hijacking QuickTime

Regardless of your best intentions companies like Real and Microsoft hijack files.

Real has been caught hijacking QuickTime movies in this format: rtsp://qt.WBR.com/enya/videos/qt/some_enya_movie.mov. You can clearly see this directory is for QuickTime because the directory is named “QT” yet Real’s Player hijacks the movie and unsuccessfully tries to play it inside it’s own RealPlayer application EVEN THOUGH Real’s application was never configured to playback RTSP video streams. Can’t we all just get along?

Full Article

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Education

Audio’s new sweet spot

As technology has triggered amazing digital high definition televisions to the marketplace audio advances seemed to have been left behind. A new sound system that has been developed can place sounds in a theatre to seem like the origin of the sound is outside the building. Audience members can also hear footsteps move in unison from left to right or hear someone on screen whisper with the sound projected to their left ear.

The company who has developed this technology also built the .mp3 format used today by everyone downloading music and listening on desktop, laptop and mobile devices.

NYTimes Full Article