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Education

Car buyers still turning online

Carmaker Sites Common Destination, Visits Up

More and more car buyers look to the web to help make a purchase decision, according to comscore. Almost 20 million users visited auto manufacturers’ sites in May, up about 20 percent from the year before. One in eight Internet users visited a carmaker’s site. Twice that number visited auto-related sites, and half the number visited both.

Ford proved the most popular among the carmakers, with more than 6 million visitors filing in. General Motors attracted 4.9 million people, and Chrysler brought 4.2 million.

Categories
Education

Duke iPods

Duke University is implementing a program this fall providing iPods to incoming freshman with education related content. It’s a solid first step in providing information on-demand to students and integrates the popularity of portable audio in the digital world.