Newsweek reports these two companies are joining forces. It helps cut out the middleman.
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Project Rebirth for 9/11
A new website chronicling the Rebirth of Ground Zero.
Technology is putting consumers in control of their access to content by controlling what they see and when they see it. The remote control enabled surfing during commercials anyway.
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Mass marketing is dying
The internet provides the ability to create 100% of an individual’s information space. Welcome “Personal Media” where people fill their info space with only what they want.
Nielson Media Research’s efforts to track Tivo and DirectTV viewing habits is already a solid step in this direction.
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TV viewership still falling
Video game players are turning off the television. Television rating have been falling for some time as younger, video game players 18-34 are not spending time in-front of their TVs.