Daniel Pink’s second book A Whole New Mind: Why Right-Brainers Will Rule the Future is a great, easy read for everyone. In today’s very competitive business market, college or non-profit Dan’s new views on tapping creative minds will ensure success moving forward.
There are several examples of how business must change in order to not just compete…but survive in today’s globalized economy.
It was somewhat refreshing to basically see Tom Friedman‘s influence from The World Is Flat: A Brief History of the Twenty-first Century stitched into Pink’s writing. And he could not be more accurate.
GM’s well publicized struggles continue. But their struggle is not against Japan. They have new competition on the automobile producing block…from India and China.
Why? Well lets start with the fact that both India and China can begin building state of the art robotic assembly plants with cheaper labor resulting in India producing brand new cars for only $2,500.
This actually points to another Friedman reference from The Lexus and the Olive Tree: Understanding Globalization where we learned only a small handful of humans produce Lexus cars…robots do the rest. So India and China can move past the hurdle of long standing contract, benefit and retirement costs bogging down GM to win the race to sell their products on the American marketplace.
Who can make your organization think differently and succeed in today’s marketplace or school?
The next step may well be Apple’s 
His research is really amazing. While re-reading his excellent 2005 brief