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Latest read: Free The future of a radical price

Just finished reading Free: The Future of a Radical Price by Chris Anderson.  I very much enjoyed his previous book The Long Tail: Why the Future of Business is Selling Less of More. (review here)  The first time I read about this idea was an article he wrote in his 2008 Wired article.  Have to admit I was skeptical.  Free invites you to learn about new “radical sales techniques” that have actually been around for some time, but could not take off without the influence of the global internet economy.

And YES you can read his book for free online at Scribd and at Google Books.  You can also download a full unabridged 6 hour audiobook for free — or purchase a 3 hour abridged copy.  Get it?

Like me, if you have not been paying close attention to the Free Economy, there is much to learn from this book.

Anderson traces the history of “free” products (Gillette razor blades in 1895 and even Jello) and services and intelligently outlines how “free” is driving sales in our culture today.  Even in our current economic recession.

He introduces the idea by recalling a famous announcement from Monty Python, who’s pirated movies were already on YouTube.  They decided to establish their own YouTube channel, place higher quality clips online with links to their DVD products….and placed a hilarious insult letter to all their fans.

Even though they were placing movies online for free, fans purchased their DVDs at Amazon, driving them to the #2 sales rank with an increased sales volume of 23,000%.  That’s no typo: a 23,000% sales jump!  Clearly Free can work.

Anderson has done great research to help explain (he calls them “sidebars” in the book) to help you see where you have already run across “free” in your daily life including radical ideas including air travel, cars, silverware, textbooks and even a university education.

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Latest read: Who Controls the Internet?

Think the internet is still the wild west?  Think again.  In a new update of Who Controls the Internet?: Illusions of a Borderless World law professors Jack Goldsmith and Tim Wu share how the long arm of foreign governments still can stretch the illusion that the internet (and thereby globalization) are shrinking the world.

On the surface you may believe — even in 2009 that you can still say anything, do anything or hack any computer around the globe without impunity because you can hide inside the internet.

Goldsmith and Wu challenge Tom Friedman’s (The World Is Flat 3.0: A Brief History of the Twenty-first Century) position that globalization is opening up communication in countries that have long suppressed their citizen’s ability to speak freely.

China for example. Or think about the European Union.  Is the EU able to dictate how Microsoft releases software?  Think again.  When Microsoft published it’s passport technology it was rejected by the EU.  Rather than pay a fine Microsoft added the tougher security standards dictated by the EU for all customers worldwide.  Those standards are even tougher than those used in America.

Can France tell Yahoo or eBay what products to sell?  They can and they already do.  This book is written from a legal standpoint since both teach at the Law Schools of Harvard and Columbia respectively. Is it strange to see government control over the internet?  Would this be different if today was September 10 2001?  Goldsmith and Wu share their insight to the way Law helps and hinders the internet.  From simply selling memorabilia to cybercrime you learn gaping holes exist even today to prosecute offenders and criminals.

The “I Love You” virus that cost US companies millions of dollars originated in The Philippines, but since there is no law against this type of crime in the The Philippines the US was unable to arrest the known hacker.  Similar rules apply in Russia. When the FBI arrested a hacker who extorted millions from US companies, Russia did not acknowledge this type of crime and did not agree to extradite, so the FBI was forced to release the criminal.

Goldsmith and Wu share the legal case between Yahoo and the country of France that forced Yahoo’s online store to pull Nazi related memorabilia even though Yahoo is an American based company.  But Yahoo’s remote offices in France proved to the key error Jerry Yang overlooked.  Yahoo has stumbled a lot lately.

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Wolfram|Alpha

Wolfram|Alpha is launching tonight.  It looks to be another step forward in Search.  Billed by Wolfram as the “computational knowledge engine” the reviews so far are good.  You can watch a powerful screencast showing the power of Alpha here.

Wolfram|Alpha search engine
Wolfram|Alpha search engine

The launch does not mean Alpha is a Google killer as many have written, but rather a step forward in our ability to tap vast amounts of data in new ways.  I’m looking forward to utilizing the power of Alpha.

Tags: Search Engine, Wolfram, Alpha, advanced technologies, trends

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Grandma’s iPhone

Did my 95 year old Grandmother think about this when I showed her my iPhone? Could she have imagined such a device as a child? Wonder what my little son will write about the future…

Tags: smartphone, IPv6, network, advanced technologies, trends

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Brainstorm 10.0

brainstorm 10.0Attended Brainstorm 10.0 today and had a chance to hear PC industry pundit John C. Dvorak.  Brainstorm had a great number of technology sessions for K12 Technology Directors.

The most surprising session was “HD video over IP for Distance Learning” because the original presenter did not show up….so I decided to try an Unconference session that ran two hours long.  Lots of great learning about how K12 Districts around the Midwest want to bring distance learning and HD video into the classroom.