Category: Innovation

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Latest read: Free The future of a radical price

Just finished reading Free: The Future of a Radical Price by Chris Anderson.  I very much enjoyed his previous book The Long Tail: Why the Future of Business is Selling Less of More. (review here)  The first time I read about this idea was an article he wrote in his 2008 Wired article.  Have to admit I was skeptical.  Free invites you to learn about new “radical sales techniques” that have actually been around for some time, but could not take off without the influence of the global internet economy.

And YES you can read his book for free online at Scribd and at Google Books.  You can also download a full unabridged 6 hour audiobook for free — or purchase a 3 hour abridged copy.  Get it?

Like me, if you have not been paying close attention to the Free Economy, there is much to learn from this book.

Anderson traces the history of “free” products (Gillette razor blades in 1895 and even Jello) and services and intelligently outlines how “free” is driving sales in our culture today.  Even in our current economic recession.

He introduces the idea by recalling a famous announcement from Monty Python, who’s pirated movies were already on YouTube.  They decided to establish their own YouTube channel, place higher quality clips online with links to their DVD products….and placed a hilarious insult letter to all their fans.

Even though they were placing movies online for free, fans purchased their DVDs at Amazon, driving them to the #2 sales rank with an increased sales volume of 23,000%.  That’s no typo: a 23,000% sales jump!  Clearly Free can work.

Anderson has done great research to help explain (he calls them “sidebars” in the book) to help you see where you have already run across “free” in your daily life including radical ideas including air travel, cars, silverware, textbooks and even a university education.

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Latest read: The Future of the Internet

Jonathan Zittrain, Professor of Law at Harvard Law School, and faculty co-director of the Berkman Center for Internet & Society at Harvard University wrote The Future of the Internet–And How to Stop It. This book is very interesting for all the wrong reasons. BTW: The cover is not an actual photo rather a Photoshop’d image. However the image clearly represents his message.

The Future of the Internet

Zittrain documents that existing, closed, controlled systems are damaging the internet an if continued, he writes will negatively impact our future access and interaction.  I enjoyed reading the book and dedicated blog established by Zittrain to keep his conversations moving forward.

The book is about Generativity impacting the internet.  Ultimately his argument is to place generativity at the core of all open technologies that tap into the internet.

Zittrain begins Part I in the book with a tbit of historical reflection: The Battle of the Boxes, Battle of the Networks and CyberSecurity.  He followed on the impact of legal lessons learned from Wikipedia.  There are plenty of examples how open, generativity systems make the internet better.  Here are a couple of examples Zittrain addressed that do not:

Law enforcement agencies have used network devices to manually turn on OnStar (the in-vehicle security, communications, and diagnostics system from GM) to record and monitor conversations of unknowing passengers.  OnStar is installed in over 50 models of GM cars alone.

The FBI requested from a judge the ability to turn on the microphone of a unsuspecting cell phone owner allowing law enforcement to tap, track and record conversations.

Think about that for a moment. Ever take a picture with your digital camera or cell phone?  Millions of people do this everyday and upload content to photo-sharing websites like Flickr.  Can you imagine taking a series of photographs — only to later realize the camera (via remote commands) copied all your photos without your knowledge.  Zittrain addresses how your personal content can be affected by a judge in Texas while you live … say in Ohio.  Don’t believe it? Read Chapter 5: Tethered Appliances, Software as Service and Perfect Enforcement” to see how a judge in Marshall Texas did just that — regarding a copyright case involving TiVo.

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Latest read: Outliers: The Story of Success

I’m not sure why it took so long to read Malcolm Gladwell‘s latest book Outliers: The Story of Success but I’m sure glad its just as enjoyable as his books The Tipping Point and Blink. As defined scientifically Outliers is an observation that is numerically distant from the rest of the data.  Gladwell not only shares compelling stories regarding outliers, but shines in conveying the impact of globalization for math students, airline pilots and more importantly control tower operators in NYC.

Gladwell shares that “The Story of Success” is really interesting when you dig deep into statistics. Gladwell addresses this with hockey players.  Yes, hockey players.  There is something amazing about playing a game on ice. Hockey requires speed and grace.  The fact that its not played on grass, sand or wood makes you wonder if there is “one talent” shared by the best hockey players in the world.

Researchers found that great players actually all fall within birth dates ranging from January to April for hockey and even for most soccer teams.  And as Gladwell points out the best hockey players like Gordie Howe, Bobby Orr, Wayne Gretsky, Steve Yzerman, Mario Lemiux and Dominik Hasek all have birth dates that allowed them to play against kids a year younger than them — and to no surprise they were handpicked (at some early stage) to further develop their skills.

Gladwell has taken an interesting angle regarding “success” in what some might even call perfection.  Gladwell tells the story of Bill Joy who not only happened to be at the University of Michigan at the right time (to study computing) but more importantly, took the time to spend countless hours learning and programming when he received access to the mainframe at school.  Actually Gladwell adds up those hours in his chapter called “The 10,000 hour rule” and points out that ‘talent’ can be achieved in 5 years when you practice 5.5 hours everyday.  Once you cross that measurement you have positioned yourself for success. Joy invented BSD Unix and Java.

The same 10,000 hour rule even applied to The Beatles who “had to play for 8 hours” in a strip club in Germany before crossing the Atlantic and ultimately rock n roll fame.  Can you imaging some chap telling his wife he saw them play for hours and hours…funny, but true.  Wonder what the impact would have been in America if word had gotten out about how they perfected their music?

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Latest read: Who Controls the Internet?

Think the internet is still the wild west?  Think again.  In a new update of Who Controls the Internet?: Illusions of a Borderless World law professors Jack Goldsmith and Tim Wu share how the long arm of foreign governments still can stretch the illusion that the internet (and thereby globalization) are shrinking the world.

On the surface you may believe — even in 2009 that you can still say anything, do anything or hack any computer around the globe without impunity because you can hide inside the internet.

Goldsmith and Wu challenge Tom Friedman’s (The World Is Flat 3.0: A Brief History of the Twenty-first Century) position that globalization is opening up communication in countries that have long suppressed their citizen’s ability to speak freely.

China for example. Or think about the European Union.  Is the EU able to dictate how Microsoft releases software?  Think again.  When Microsoft published it’s passport technology it was rejected by the EU.  Rather than pay a fine Microsoft added the tougher security standards dictated by the EU for all customers worldwide.  Those standards are even tougher than those used in America.

Can France tell Yahoo or eBay what products to sell?  They can and they already do.  This book is written from a legal standpoint since both teach at the Law Schools of Harvard and Columbia respectively. Is it strange to see government control over the internet?  Would this be different if today was September 10 2001?  Goldsmith and Wu share their insight to the way Law helps and hinders the internet.  From simply selling memorabilia to cybercrime you learn gaping holes exist even today to prosecute offenders and criminals.

The “I Love You” virus that cost US companies millions of dollars originated in The Philippines, but since there is no law against this type of crime in the The Philippines the US was unable to arrest the known hacker.  Similar rules apply in Russia. When the FBI arrested a hacker who extorted millions from US companies, Russia did not acknowledge this type of crime and did not agree to extradite, so the FBI was forced to release the criminal.

Goldsmith and Wu share the legal case between Yahoo and the country of France that forced Yahoo’s online store to pull Nazi related memorabilia even though Yahoo is an American based company.  But Yahoo’s remote offices in France proved to the key error Jerry Yang overlooked.  Yahoo has stumbled a lot lately.

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Wolfram|Alpha

Wolfram|Alpha is launching tonight.  It looks to be another step forward in Search.  Billed by Wolfram as the “computational knowledge engine” the reviews so far are good.  You can watch a powerful screencast showing the power of Alpha here.

Wolfram|Alpha search engine
Wolfram|Alpha search engine

The launch does not mean Alpha is a Google killer as many have written, but rather a step forward in our ability to tap vast amounts of data in new ways.  I’m looking forward to utilizing the power of Alpha.

Tags: Search Engine, Wolfram, Alpha, advanced technologies, trends