Probably not who you’d guess — they’re older, wealthier and click on blog ads.
While it’s easy to imagine a typical blog reader as hip, youthful and borderline penniless, a survey has found that most readers are older, have bucks and are professionals — making them a distinct, desirable and significant demographic.
5 Simple things you need to know about social media
1. It’s not just blogging
2. Bloggers aren’t just “guys who don’t date.”
3. There is a business model for social networking, but it’s not what you think.
4. Social networking can be incredibly powerfull free research for your brand
5. Your brand needs to be blogging. Don’t believe me? Just ask Microsoft.
A recent 2004 survey suggests that up to 7 percent of online U.S. adults, or 8.8 million people, now blog. That year-on-year growth rate of bloggers would be roughly consistent with blog research firm Technorati, which tracks more than 2 million blogs and adds some 10,000 new blogs every day.Â
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Blog publisher Gawker Media has teamed with Nike to take online journaling in a new direction with a Nike-branded branded blog.
The Art of Speed (http://www.gawker.com/artofspeed/) showcases 15 filmmaker’s interpretations of speed. While it does not have any direct advertising, Nike’s signature swoosh symbols appear in various places. The filmmakers are not amateurs — Speed’s roster includes a Sundance Film Festival winner, music video directors, animation experts and filmmakers with museum installations. Gawker’s other publications, Wonkette, Gizmodo and Defamer, also link to the Art of Speed site.
But blogs, short for Web logs, are fast gaining corporate recognition and soon may be acknowledged simply as important.
In a sign blogs are moving mainstream, major technology companies, including Microsoft Corp. and International Business Machines Corp.came together at a recent conference to discuss the profit potential of the Web publishing format.
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