Category: OpenSource

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Google’s AWESOME offer to K12 Schools

Act Now – Deploy later. Google’s offer ends July 2010

Google has been helping K12 Schools and Colleges save money by giving free access to their powerful tools in an enterprise setting.  Google began offering Gmail and have continued to add more tools to their suite specifically tuned for schools.  Known as Google Apps for Education (GAE) this collection provides an excellent solution for schools just as most technology budgets are shrinking…or should I say…being slashed to the bone.

Google Apps for Education

To no surprise Gmail has been a hit with schools.  In 2006 Arizona State University was one of the first colleges to migrate to Gmail.  They moved 65,000 student email accounts saving over $400,000 in ANNUAL related email costs.  Since then more higher education institutions including Northwestern University (case study) and Notre Dame (moved 15,000 students and 150,000 alumni and saved $1.5 Million) have migrated to Gmail.

For Students, Faculty and Administrative staff, GAE has grown to include 7GB of individual email storage, integration with GoogleCalendar, GoogleDocs (word processing, spreadsheets and presentations) and GoogleSites (websites and wikis) for web publishing.  Google has even added 10GB of storage to their Google Video offering.  These tools provide a tremendous savings for schools who can retire in-house or expensive outsourced systems.

From Good To Great:
A necessary email-related tool schools need is anti-spam and anti-virus protection.  And Google has recently responded with an AWESOME offer for K12 Schools that’s too good to pass up:

Until July 2010 K12 Districts can migrate to Google Apps for Education AND receive FREE anti-spam/anti virus-protection via Postini

Postini is a popular (Google owned) industrial strength anti-spam & anti-virus solution.  And Google is even offering deep discounts on email archiving, malware protection and web filtering for K12 Districts as part of Postini.

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Latest read: Groundswell

Groundswell: Winning in a World Transformed by Social Technologies.  This book is a great primer for social media.  If your new to social media this book is for you.
GroundswellHowever if you have been working with blogs and wikis for more than five years this book is a bit too elementary but a great quick read nevertheless.

The Groundswell is the powerful movement of our networked society. Basically the book breaks the “groundswell” into gaining insights from what social networks say about your company, your products and the people representing your company.

We have reached a point on the modern internet that personal voices will grow via social media tools never before available. This will help to drive new marketing plans, business reach to both existing and new customers. This can drive new media to tell stories about products and community movements.

Blogs help talk to your communities, and buzz helps energize the groundswell and the new ability to utilize “customers” as collaborative team members. In the end its Groundswell is about person to person relationships.

Groundswell’s blog

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Social media by the numbers

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Latest read: Free The future of a radical price

Just finished reading Free: The Future of a Radical Price by Chris Anderson.  I very much enjoyed his previous book The Long Tail: Why the Future of Business is Selling Less of More. (review here)  The first time I read about this idea was an article he wrote in his 2008 Wired article.  Have to admit I was skeptical.  Free invites you to learn about new “radical sales techniques” that have actually been around for some time, but could not take off without the influence of the global internet economy.

And YES you can read his book for free online at Scribd and at Google Books.  You can also download a full unabridged 6 hour audiobook for free — or purchase a 3 hour abridged copy.  Get it?

Like me, if you have not been paying close attention to the Free Economy, there is much to learn from this book.

Anderson traces the history of “free” products (Gillette razor blades in 1895 and even Jello) and services and intelligently outlines how “free” is driving sales in our culture today.  Even in our current economic recession.

He introduces the idea by recalling a famous announcement from Monty Python, who’s pirated movies were already on YouTube.  They decided to establish their own YouTube channel, place higher quality clips online with links to their DVD products….and placed a hilarious insult letter to all their fans.

Even though they were placing movies online for free, fans purchased their DVDs at Amazon, driving them to the #2 sales rank with an increased sales volume of 23,000%.  That’s no typo: a 23,000% sales jump!  Clearly Free can work.

Anderson has done great research to help explain (he calls them “sidebars” in the book) to help you see where you have already run across “free” in your daily life including radical ideas including air travel, cars, silverware, textbooks and even a university education.

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Latest read: The Future of the Internet

Jonathan Zittrain, Professor of Law at Harvard Law School, and faculty co-director of the Berkman Center for Internet & Society at Harvard University wrote The Future of the Internet–And How to Stop It. This book is very interesting for all the wrong reasons. BTW: The cover is not an actual photo rather a Photoshop’d image. However the image clearly represents his message.

The Future of the Internet

Zittrain documents that existing, closed, controlled systems are damaging the internet an if continued, he writes will negatively impact our future access and interaction.  I enjoyed reading the book and dedicated blog established by Zittrain to keep his conversations moving forward.

The book is about Generativity impacting the internet.  Ultimately his argument is to place generativity at the core of all open technologies that tap into the internet.

Zittrain begins Part I in the book with a tbit of historical reflection: The Battle of the Boxes, Battle of the Networks and CyberSecurity.  He followed on the impact of legal lessons learned from Wikipedia.  There are plenty of examples how open, generativity systems make the internet better.  Here are a couple of examples Zittrain addressed that do not:

Law enforcement agencies have used network devices to manually turn on OnStar (the in-vehicle security, communications, and diagnostics system from GM) to record and monitor conversations of unknowing passengers.  OnStar is installed in over 50 models of GM cars alone.

The FBI requested from a judge the ability to turn on the microphone of a unsuspecting cell phone owner allowing law enforcement to tap, track and record conversations.

Think about that for a moment. Ever take a picture with your digital camera or cell phone?  Millions of people do this everyday and upload content to photo-sharing websites like Flickr.  Can you imagine taking a series of photographs — only to later realize the camera (via remote commands) copied all your photos without your knowledge.  Zittrain addresses how your personal content can be affected by a judge in Texas while you live … say in Ohio.  Don’t believe it? Read Chapter 5: Tethered Appliances, Software as Service and Perfect Enforcement” to see how a judge in Marshall Texas did just that — regarding a copyright case involving TiVo.

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