Category: Rich media

Study of Studies Shows New Launches Are Net’s Sweetspot

The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years’ worth of brand studies. Over the 1,200 campaigns included in the study, new launches showed a distinct advantage over existing products, particularly in added aided brand awareness. The effect was also seen to a lesser extent with message association, brand favorability and purchase intent.

Technorati Tags: trends

Rich Media to Reach $3.8 Billion, Video Ads a Sixth of That.

JupiterResearch predicts that video ads are about to take a greater share of the online pie, rising from $121 million in ad billings this year to $657 million by 2010. That represents only a rise from two percent of online ads today – according to Jupiter’s figures – to four percent in 2010, as Jupiter yesterday predicted vast online market growth to $16 billion through 2009. Rich media in general is predicted to grow to $3.8 billion by the end of 2009, about a quarter of the total.

The increased comfort traditional ad agencies have with the TV-like ad units contribute to the projected increase, as well as other firms’ desires for cross-media integration, according to Jupiter.

Full Article