Television viewership continues to shrink. The week of July 4th was the least-watched week in recorded history.
Although you may look at the holiday and traditional weather and events, its clear TV is losing is hold on popular culture…summer reruns ring a bell? Only 20.8 million viewers were tuned in to primetime television at any given moment. The previous low: 21.5 million viewers set last July. But even traditional high ranking shows have fallen to thier lowest ratings, including the Academy Awards. But our media attention-span society is looking at YouTube, video games, iPods and of course the internet.
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