Dan Waisberg has written an excellent book Google Analytics Integrations that is well tested for Google’s Analytics Platform. He has been a long time respected contributor to the Analytics marketplace. In this book he adds an expert voice one of the strongest today about all things analytics.
Google Analytics Integrations reveals code, methods and best practices to streamline any existing metrics reporting to bringing together multiple enterprise services into a single data reporting and visualization engine running Google Analytics.
For users and teams seeking to gain executive support for their GA service Google Analytics Integrations will help build your needed message to unite metrics reporting across your organization to ensure accurate end-to-end reporting. By also including the ability to pull metrics from email a la DirectTarget and the much needed understanding of how to understand web metrics for social media, the overviews here will help solidify a solid measurement campaign moving forward.
One of the key elements to measuring your YouTube channel is to clearly present metrics regarding the effectiveness of your media campaign that will bring managers and directors around to abandoning long held personal beliefs regarding the perfect length of a YouTube clip. These video campaign reports will also close the silos from directors who often recommend their grandfather clause. Having experienced this first hand reveals a lack of basic education and leadership for anyone with oversight to web-based communications. The trends to understand the impact of your mobile business are addressed in this book for programmers working cross platform with both SDKs and APIs from Apple and Google.
Dan Waisberg includes integration scripts for custom data and user integration and expanding to marketing campaign data integration, A/B testing data, email and also the important use of offline data integration. The strength of Google Analytics Integrations is also appealing for seasoned Google Analytics teams already implementing best practices or those long time GA users who never took the deeper dive into their yet untapped data to discover rich overviews for integrating GA across the Google services including AdWords, AdSense, iOS and Android MobileApps, Webmaster Tools and YouTube.
There is absolutely no reason to keep this valuable resource out of your Google Analytics collection.