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Latest Read: The Human Cloud

The Human Cloud: How Today’s Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work by Matthew Mottola and Matthew Douglas Coatney.

The Human Cloud: How Today’s Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work by Matthew Mottola and Matthew Douglas Coatney

Matthew Mottola holds an MBA from Babson College. He is Co-Founder and CEO of The Human Cloud. He is a visiting Lecturer at the Georgia Institute of Technology College of Business. Matthew Douglas Coatney holds a Master of Science from Ohio State University. He is CIO and Thomson Hine.

Together, Mottola and Coatney are providing a good overview of how AI and the freelance economy are reshaping work dynamics. In fact, readers across the country and the world will understand one case studies as a global brand from Milwaukee Wisconsin. This organization has indeed adjusted to the new freelance economy. When this occurs in your own backyard, you’ll understand why.

You must understand that the true power of AI to alter work has yet to hit its full stride. If you’re not aware how this will certainly impact you, then you may indeed get run over. I’m not kidding and Mottola and Coatney are beginning to lay the foundation for what is coming.

AI is empowering shifts in employment

While some opinions that robots are coming for your job and full-time employment will soon be a thing of the past are a bit thin even in 2024, organizations will be hiring more employees on a contract basis.

In fact, when organizations deploy integrated technologies (think email, video, project management, and chat platforms) all embedded into AI, the market will drive organizations who do not adopt will confront becoming obsolete.

Please consider the excellent book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges by John Winsor and Jin Paik. They first introduced the impact of AI on work including the global brand in Wisconsin to shift to a Open Talent framework.

Review February 2024
Review December 2023

The transitions are becoming more prevalent as AI continues to make inroads into organizational workflows. You may in fact see this happening around you today. Mottola and Coatney are also informing readers about addressing fear with knowledge. You must understand this shift in employment as a good thing. So be ready to embrace the positive advantages of all the new new solutions AI brings. This will also help you further secure your own job. depending upon your organization’s marketplace, it may indeed require upskilling.

In conclusion, The Human Cloud an good read for anyone looking to understand or adapt to changes AI is already delivering across organization’s talent management teams.


The Human Cloud | Matthew Mottola Executive Keynote
The Human Cloud | How Top Companies Work With Freelancers
Freelance Business | How freelancing is the main driver for the future of work
EnFactor Podcast | Reshaping Work with Matthew Mottler