A major Japanese satellite broadcaster may adopt Apple’s QuickTime for supporting the new H.264 format when it launches commercial broadcasts in mid-October.
Mobile Broadcasting said it is “considering changing the video codec for its digital satellite broadcasting service for mobile devices from MPEG-4 to H.264/MPEG-4 AVC,” according to Asia Online. The company said it began looking into such a shift six months ago, “because H.264 has higher coding efficiency and can produce more benefits.
H.264 may enable an increase of the number of video channels as well as improved image quality,” says the report, even though no final choice has been made yet.
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