Tom Friedman’s book The Lexus and the Olive Tree: Understanding Globalization has great chapters including The Electronic Herd as one that fits right into how web2.0 entrepreneurs have been able to move social networks into powerful forces.
Although Lexus and the Olive Tree’s immediate focus was finance, its easy to see how MySpace impacts social networks.
The rapid change in today’s world has made a large leap within the last three years.
The strength of the herd continues to have more impact with even the youngest of the internet generation like…say…Digg.
2 replies on “Latest read: Lexus and the Olive Tree”
I recently completed The World is Flat, and have been looking into other Friedman works. I have heard some good things about The Lexus and the Olive Tree, so I think I’ll check it out some time soon!
Thank you for the book recommendation! I have been also read the world is flat which is an amazing book. Two other good reads are The Introvert Advantage and The Long Tail..