Noise: A Flaw in Human Judgment by noted authors Daniel Kahneman, Olivier Sibony, and Cass Sunstein. This upcoming release certainly reminds me that I first read Daniel’s Thinking, Fast and Slow six years ago. This Noise preview is certainly a book everyone should read. I have found many references to Daniel’s work across a series of books that I have been reading over the last couple of years. I attribute the same embrace of Cass’ deeply insightful book Nudge, which I re-read just last year. Above all, they make a powerful 1-2 punch in Behavioral Science.
Noise looks to be just as compelling as the following premise: Consider two doctors in the same city giving the same patients different diagnoses. Additionally, consider two judges working in the same courthouse giving different sentences to people for the same crime. In addition, consider the impact of different food inspectors providing different ratings to indistinguishable restaurants.
In contrast, consider that the same doctor, the same judge, the same inspector, makes different decisions in the morning versus the late afternoon, or decisions made on Mondays versus Wednesdays. Following these examples of ‘noise’ the authors will reveal, a variability in judgments that should be identical.
I am very much looking forward to learning how noise makes impactful contributions to errors in literally all fields. Obviously ‘noise’ is located wherever people make decisions. Yet it appears most if not all of us are somewhat oblivious to the role of chance in our decisions. I certainly cannot wait to read this book!
2021 DLD Conference | Book Talk: Noise – A Flaw in Human Judgment