Technology is putting consumers in control of their access to content by controlling what they see and when they see it. The remote control enabled surfing during commercials anyway.
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Mass marketing is dying
The internet provides the ability to create 100% of an individual’s information space. Welcome “Personal Media” where people fill their info space with only what they want.
Nielson Media Research’s efforts to track Tivo and DirectTV viewing habits is already a solid step in this direction.
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Coke’s social networking
An interview with Mark H. Dooley, interactive brand manager for The Coca-Cola Company’s Coca-Cola Classic, Coke C2 and Powerade brands.. Dooley has been helping to craft online campaigns and messaging for consumer brands since 1999, and manages all CRM, online promotions and Web activities for his Coca-Cola brands. He recently led the online launch for the company’s Berryclear Sprite ReMix and FLAVA 23 line extensions.
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NYTimes VR archives
The New York Times has kept an archive of VRs shot by their staff. Today they include updates for the Republican convention and George Bush’s acceptance of the nomination.
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650 million cell phones in 2004?
Yes, global handset sales rose to record levels.