NBC re-aired 08/03/04 Law & Order’s SVU episode “Painless” with guest star Marlee Matlin. In this episode Matlin plays a physician who runs a blog providing medical advice. Has blogging gained enough exposure to the “mainstream” to be part of this show’s storyline?
Law & Order SVU Episode Guide
Traditional mainstream media has made efforts to join the blog evolution at the DNC by adding blogging to their own staff reporting assignments.
Blogging continues to gain corporate recognition and is moving into a stage of recognition never before accepted.
Carmaker Sites Common Destination, Visits Up
More and more car buyers look to the web to help make a purchase decision, according to comscore. Almost 20 million users visited auto manufacturers’ sites in May, up about 20 percent from the year before. One in eight Internet users visited a carmaker’s site. Twice that number visited auto-related sites, and half the number visited both.
Ford proved the most popular among the carmakers, with more than 6 million visitors filing in. General Motors attracted 4.9 million people, and Chrysler brought 4.2 million.
Study of Studies Shows New Launches Are Net’s Sweetspot
The web is especially effective in helping build brands of new products and companies, according to a study conducted by Dynamic Logic on five years’ worth of brand studies. Over the 1,200 campaigns included in the study, new launches showed a distinct advantage over existing products, particularly in added aided brand awareness. The effect was also seen to a lesser extent with message association, brand favorability and purchase intent.
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