Don Kasprzak

As technology has triggered amazing digital high definition televisions to the marketplace audio advances seemed to have been left behind. A new sound system that has been developed can place sounds in a theatre to seem like the origin of the sound is outside the building. Audience members can also hear footsteps move in unison from left to right or hear someone on screen whisper with the sound projected to their left ear.

The company who has developed this technology also built the .mp3 format used today by everyone downloading music and listening on desktop, laptop and mobile devices.

NYTimes Full Article

A major Japanese satellite broadcaster may adopt Apple’s QuickTime for supporting the new H.264 format when it launches commercial broadcasts in mid-October.

Mobile Broadcasting said it is “considering changing the video codec for its digital satellite broadcasting service for mobile devices from MPEG-4 to H.264/MPEG-4 AVC,” according to Asia Online. The company said it began looking into such a shift six months ago, “because H.264 has higher coding efficiency and can produce more benefits.

H.264 may enable an increase of the number of video channels as well as improved image quality,” says the report, even though no final choice has been made yet.

Full Article
Asia Today Full Article

Adam Build at MediaPost has put together a number of up-to-date numbers regarding the internet, television and radio:

•Traditional institutions – like offline media, for a not-so-random example – are under intense pressure. Almost everything they do is filtered though a consumer prism of frustration, skepticism and suspicion.

•Network television viewing continues to tumble. Radio listenership is down as much as 20 percent. Newspapers are only read by the soon-to-be-embalmed parents of baby boomers. Magazine circulation is off nearly as much as its ad pages.